(Watch author interview video: Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.)
There are two major paralysis points that detour orgs from putting social media tools to work most productively. Either you have:
- Been experimenting (sometimes for a few years at this point) with what you think are the right tools—with some successes and some flat lines—but haven’t integrated this work with the balance of your marketing or found a useful way to prioritize your focus and time; OR you have…
- A social media plan (goals, audiences, integration with other communications channels, content focus), have dabbled with a range of social media tools, but haven’t been able to put the right combo of tactics into play to support your plan.
The great news is that no matter what’s in your way, there’s now a practical, accessible guide to getting you and your leadership past your social media paralysis: 101 Social Media Tactics for Nonprofits (partner link). What’s unique about this guide to social media—and there are so many out there—is the way authors Melanie Mathos and Chad Norman structure each tactic in a clear and doable five-step sequence: Setup, communicate, engage, fundraise, and measure results.
Melanie and Chad are savvy social media users who built on their experiences marketing for the sector’s largest software vendor—helping organizations like yours engage in true online conversation (two-way vs. megaphone) and fundraising—to create this realistic and accessible guide.
I was lucky enough to be able to sit down with Melanie and Chad at the Nonprofit Technology Conference last month to hear their guidance for organizations on topics like these:
- Your focal point if you can do just the bare minimum
- Keeping up with the evolving social media landscape
- Tying tactics back to strategy.
Invest a few minutes now to listen to their guidance (author interview video) for your organization, then dive into 101 Social Media Tactics for Nonprofits. It’s a proven path to tying your tactical activities back to a strategy, or getting that plan off the ground into productive action.