Having trouble convincing your colleagues and/or boss that marketing needs to be embedded in your organization’s culture—so that 1) every program plan and budget integrates marketing from the get go, since there is no program without participants, and; 2) everyone is asked and trained to be an effective messenger?
Join them to view this brief but powerful video interview with Jeff Clarke, interim president and CEO of the Council on Foundations, then discuss how your culture and impact would be enriched by the integration of marketing, and their concerns about that shift. The validation of an outside authority can be very powerful!
Then take the next steps to bring this strategy to life: 8 Steps to Building Your Team of Powerful Messengers
Hat tip to the Communications Network.
P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Subscribe today.