Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes.
But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink and beats expand. And in an age of social media, some of you question whether you should continue your focus on traditional journalists. Sharpen your media strategy via this no-charge online discussion, hosted by the Chronicle of Philanthropy.
Join me and Anne Singer, communications director at Citizens for Tax Justice and the Institute on Taxation and Economic Policy on Tuesday, June 12, at noon ET, to explore these questions and show you how to engage more supporters by increasing your media coverage. We’ll offer tips for telling stories that appeal to journalists and share strategies that produce the best results on television, print and online.
I’d like to hear your point of view: Simply come to this page today at noon ET (6/12) and you’ll be up and running. No need to pre-register.
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Subscribe today.