Great Words Promoting Good Causes
I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies)!
With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by Change.org—in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines. Enter one or all today!
As a bonus, every entrant will be invited to join me for a free webinar later this summer: Aha! Messages—4 Ways to Test Message Relevance.
Your taglines are among your most effective marketing and fundraising tools, but our recent Nonprofit Messages Survey showed that 71% of nonprofits don’t have an organizational tagline or rate theirs as performing poorly. Ugh!
I’ve seen time and time again how a relevant tagline does double-duty—working to extend your organization’s name and mission, while delivering a memorable and motivating message to the people whose help you need to move your mission forward. And getting to Aha! is doable, for every organization.
Enter your tagline(s) now.
This Awards program is designed to inspire and guide you to deliver taglines that connect quickly and strongly with your target audiences—Aha! messages that build and strengthen key relationships for the long term.
The 2,700 taglines entered in the 2010 Awards were a bounty of skillful messages and I expect this year’s entries to be even stronger. I can’t wait to see yours. Take 3 minutes to submit your taglines today.
P. S. Follow Tagline Award news on Twitter via the hashtag #taggies12
Thanks for the inspiration, advice and encouragement. We couldn’t have done it without The Taggies!
“About the time you were holding the first Taggies, we were knee-deep in developing our first strategic marketing plan—with the help of a couple of talented, local board members, we managed to get thru the process and finalize our branding guidelines developed in four months! ‘We are Smiles Change Lives and we provide essential, life-changing orthodontic treatment for children from low-income families: Bracing kids for a better future!’