The Only Famous Last Words That Count

The only last words that matter are your call to action.

Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.”

As for Joe Biden, he thanked the audience for their attention.

Tell people what you want them to do. You’ll have a much better chance of getting it.

Nancy Schwartz on October 16, 2012 in Branding and Messages | 0 comments

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