How to Connect w/Young People—
Right-Now Insights from DoSomething.org

Dive in now as DoSomething.org shares its analysis on what matters to today’s young people.

These insights, drawn from research of 4,000 young people across the U.S., matters to you whether you know it or not.

Because teens are your cause’s activists and volunteers today (they’re your fundraising secret weapons—convince them to pitch parents on your behalf and you’ll build your donor base fast). And your donors and employees of tomorrow.

I’m listening as the findings are shared live and with summarize to you in a future post. But let me share two key takeaways right now:

1) Top causes are tangible and timely:

  1. Animal welfare
  2. Hunger
  3. Homelessness
  4. The Environment
  5. The Economy

2) Texting is the way to go. Leave email for us older folks (for now).
Teens are 30 times more likely to take action when contacted via text than when reached via email!

3) Best way to engage young people in volunteering is to start with what they’re doing for fun.
This should resonate with you if you’re audience focused. It always works best to connect with your network where are are. Make that something they feel positively about (like fun) and you’re already a few steps ahead.

I’ll add the link to DoSomething.org’s analysis when available. Read it!
P.S. Get more peer guidance on strengthening your organization’s marketing impact with the free Getting Attention Nonprofit Marketing Wisdom Guide.

Nancy Schwartz on October 24, 2012 in Audience Research | 0 comments
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