Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!
These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.
The organizations behind the winning taglines range from the regional (Elder Services of Worcester Area, Inc.) to the national (Wounded Warrior Project) and global (The TARA Project). All do an admirable job in putting a few select words to work to build their brands, program and fundraising or advocacy campaign impact.
These winning taglines are terrific tools for your own message brainstorming, and I’ll be sharing the stories behind them in the weeks to come.
- Just-updated Online Tagline Database, with 5,000+ searchable taglines. It’s a fantastic tool for your own message brainstorming.
- Nonprofit Tagline Report, featuring more on the winning taglines plus the 10 Have-Tos for Successful Taglines, examples of what NOT to do with The 7 Deadly Sins, and much more .
Note: Getting Attention e-news subscribers will automatically receive the report and database access.
You made this program possible—by entering your taglines, evaluating the entrants and voting for the best, and by spreading the word to colleagues all along the way. And you’re to thank for creating this great learning resource for those striving to craft messages that stick and are easy to remember and repeat. Thank you!
Celebrating the Best in Nonprofit Messages:
Great Taglines Promoting Good Causes
A nonprofit’s tagline is hands down the briefest, easiest and most effective way to convey its identity and impact, or to lead its advocacy or fundraising campaign, program marketing or special event promotion.
But this high-impact, low-cost tactic is often overlooked or under-emphasized by nonprofits like yours. Our recent Nonprofit Messages Survey showed just 29% of organizations have a tagline that connects and spurs action, an Aha! tagline.
The Nonprofit Tagline Awards program is designed to address this missed opportunity by guiding nonprofits to craft messages that do connect and convert. And this year, for this first time, voters selected an advocacy campaign tagline award winner, in addition to the strongest organizational taglines, and fundraising campaign, program and special event taglines.
Getting to Aha! is doable, for every organization. Go for it!
P.S. Thanks so much to our generous sponsor, See3, for producing the winners video for us. The See3 team is an absolute pleasure to work with.
Thanks also to Change.org for sponsoring the new advocacy campaign tagline award category.