How to Connect In a Whole New World

Now that the elections are over, it’s time to move forward at full speed. Smart full speed.

But, as my daughter Charlotte said this morning as I woke her up to a house with power and heat (we’re in New Jersey, and had been without it for 1 1/2 weeks) and news of Obama’s victory, “It’s a whole new world.”

No matter your political orientation or geographic location, it is a whole new world. And you have to connect in a new world way.

This election year was particularly acrimonious on public and personal levels. Add that disharmony to the uncomfortable sense of uncertainty many of us hold on multiple levels as the world (and climate) continues to change around us in unsettling ways, and you have a nation of folks hungry for hope.

So give it to them! Focus on progress and the positive (keeping it real), while acknowledging the particular challenges your beneficiaries (and maybe your supporters) are facing.

Can’t wait to hear what you have to say.

P.S. Here’s some great guidance on modifying your fundraising post-Sandy, from fundraising mastermind Roger Craver.

Nancy Schwartz on November 7, 2012 in Strategy | 1 comment
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  • Andrew Beeston

    Not being in the US I can’t experience the elections first hand, but our politics has been similar for the last few years here in Australia. I love when clients focus on the positive work that can be done and the hope ahead due to their work. I suppose they should always be like Obama’s first term campaign – yes they can.

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