Now that the elections are over, it’s time to move forward at full speed. Smart full speed.
But, as my daughter Charlotte said this morning as I woke her up to a house with power and heat (we’re in New Jersey, and had been without it for 1 1/2 weeks) and news of Obama’s victory, “It’s a whole new world.”
No matter your political orientation or geographic location, it is a whole new world. And you have to connect in a new world way.
This election year was particularly acrimonious on public and personal levels. Add that disharmony to the uncomfortable sense of uncertainty many of us hold on multiple levels as the world (and climate) continues to change around us in unsettling ways, and you have a nation of folks hungry for hope.
So give it to them! Focus on progress and the positive (keeping it real), while acknowledging the particular challenges your beneficiaries (and maybe your supporters) are facing.
Can’t wait to hear what you have to say.
P.S. Here’s some great guidance on modifying your fundraising post-Sandy, from fundraising mastermind Roger Craver.