Are you cringing, thinking “what’s she off on now,” about to click to another web page or all of the above?
Please take a deep breath, because I believe that what I have to say here is vital to your cause.
How Do You Persuade People to Share a Precious Resource?
You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross.
And I know just what you mean. I used to turn away from sales, too.
But whether you’re a fundraiser or nonprofit marketer, leader or program staff member, your daily focus is persuading others to part with resources dear to them (money, attention, energy, time…) to advance your organization’s cause.
That’s sales. And when you resist that role, you, your organization and your cause all lose out.
To Sell Is Human Will Help You Get Better At It
I’ve been thinking sales a lot recently, ever I started reading Dan Pink’s new book, To Sell Is Human: The Surprising Truth About Moving Others.
You’ve probably guessed that I’m a huge fan of Dan’s work, especially A Whole New Mind: Why Right-Brainers Will Rule the Future which helped me value my right-brain gifts, and develop more right-brained ways to help build your marketing expertise.
Dan’s talent is articulating clear and compelling concepts that are incredibly valuable both personally and professionally, and outlining a doable path to bring them live.
That’s why I’m really enjoying connecting Dan’s take with how persuasion in the nonprofit world. .
Dig into this excerpt from the intro, and you’ll see what I mean.
Get To Sell Is Human to get others to buy into your cause. And please let me know how/if it helps!
As a member of the Launch Team, I received a free copy of the book and the above-mentioned swag in exchange for writing a review and helping to promote the book to my network.
I’ll be writing more about sales, the book and this crowd-marketing experience in the next couple of months. Stay tuned!