I think you see what I mean. (Watch video here)
Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.
Giffords spoke slowly and haltingly, enabling us to see and hear the lasting damage of gun violence.
But seldom have I heard an issue articulated so clearly:
Speaking is difficult, but I need to say something important—Violence is a big problem, too many people are dying, too many children are dying, too many children.
Or a more memorable call to action:
We must do something, it will be hard, but the time is now. You must act. Be bold. Be courageous, Americans are counting on you.
I hope Giffords’ passion helps push gun control forward.
And I hope you’ll take Giffords’ words as inspiration to shape messages that are passionate, memorable and move your people to give, volunteer or whatever else you need them to do!
P.S. Get more peer guidance and inspiration on powering up your messages and your marketing impact with the free Getting Attention Nonprofit Marketing Wisdom Guide.