What I Wish I Knew When I Started

Even before you ever imagined you’d be a nonprofit marketer or fundraiser, I bet you knew it was all about the words, a.k.a. the messages. That when you read an email or letter, or scanned a website or poster, you responded immediately and strongly to the words that you connected with, and not at all to those that didn’t.

Yet the reality is that crafting the words themselves is only a a small part of the total effort required to develop relevant messages that will move your network to act—to give, partner, volunteer or whatever else you want people to do!

I’m continually amazed at how much more is required to create Aha! messages beyond the time I spend actually writing for clients and for the blog and e-newsletter. You probably find the same.

Now, you can join the 24% of nonprofits whose messages move people to give, volunteer, participate and more:

Register Now to Learn this Vital Skill – Seats Filling Fast
4 Steps to Aha! Messages

Date: Wednesday, March 27, 2013      Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT
Please register even if you can’t make it at this time. You’ll get the video recording to review at your convenience.
Register Now

Note: I made an error in scheduling this webinar—It’s the second day of Passover and I apologize to those of you who will be observing that day.

Without relevant messages, there’s no way you’ll connect. And there’s simply no way you’ll build the mutually-satisfying relationships with passionate supporters you need to meet your organization’s overall goals.

But 76% of nonprofit communicators say their messages are irrelevant to the people they want to give, volunteer or take another needed action. Their target audiences (like yours?) remain unmoved and their goals unmet.

Now you can close this critical gap…
and the sooner you do so the better. But even if you recognize that you need to strengthen your messages, many of you don’t know where to start.

I’ll show you how in this free 60-minute webinar.

Reserve Your Seat Now

You will learn:

  • The four steps you have to take before you even start message creation
  • The four cornerstones of a nonprofit message platform that connects, with real-life examples
  • The specific value of each message element, and how to use it for greatest impact.

You’ll finish the webinar with a clear path to messages that move your target audiences to take the actions you need to move your cause forward. Messages for mission!

P.S. Relevant messages are the most doable and reliable way to move people to give, sign, register and more.

Join me to learn how to craft them for your organization and cause:
Register today—70% of seats were reserved last week when the webinar was announced

 

Nancy Schwartz on March 12, 2013 in Branding and Messages | 0 comments

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