So many of you have asked me this vital question, that I want to share my recommendation beyond a personal email. This is a vital issue for you to spend some time on—the challenge level of your nonprofit marketing goals has a huge impact on whether you get there or not.
I believe strongly that you have to hit a middle ground, a balance, and have seen this work time and time again.
The best goals are ambitious, so you push yourself and your colleagues to respond on an ongoing basis to the ever-changing world in which your organization works, and the ever-changing wants of your prospects and supporters (a must for relevance, and moving your mission forward).
But there’s more.
Make your marketing goals realistic; within your reach but go for the far end of your reach (push it as far as possible if you like double-dares). Otherwise, you’ll fail time and time again in your own eyes, which is the biggest killer of the passion and creativity you need to do the best job possible.
Ambitious but realistic goals are the way to move your marketing (and your mission) forward, inch by inch!
More guidance on setting useful goals:
Nonprofit Marketing vs. Organizational Goals—A Critical Distinction
Where do your nonprofit marketing goals fall on the easy-to-reach vs. a-real-stretch continuum?
Please share your status, and your questions, here.
P.S. Get this practical, doable marketing plan template to take you from goals to work plan, action and impact.