This is What Nonprofits Need More Than a Facebook Donate Button

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition.

Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. However, they change the platform’s ways and rules at a million miles an hour, making it tough for us nonprofit marketers to use this important channel well to move our missions forward.

There’s no debate that Facebook is a productive platform on which to interact with supporters and build your base. But each change they make generates a lot more work for organizations like yours (our clients too!) to learn the latest and greatest techniques, and shift campaigns accordingly.

But one of Facebook’s recent changes is far worse than that—several months ago Facebook introduced promoted posts. I want you to understand what this is—a pay-to-play approach limiting the ability to reach Facebook fans on a regular basis to marketers who pay to promote their posts.

That’s going to cut many of your orgs out of the Facebook game altogether and put the rest of the sector at a significant disadvantage. But there’s something you can do about it!

Please join me in urging Facebook to introduce an ad grant program for nonprofits, so organizations like yours aren’t silenced by promoted posts. Sign this petition now

Thanks for joining me! I’ll keep you posted.

 

Nancy Schwartz on December 18, 2013 in Social Media | 0 comments
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