Select that one thing (among the many things) that will make a significant difference and that you want to do better. Then start doing it right now on a regular basis.
For most of us (including me), it’s a no-brainer. That one thing has to be be writing. Stronger writing is the one and only path to nonprofit content that motivates people to listen and act. It’s the skill set behind every effective nonprofit campaign ever crafted and one you can always take to the next level.
I dare you to learn to write better.
Make writing a daily practice. Do it even when you don’t want to, your to-do list is a mile long or your lack of finesse is frustrating you to no end. Just do it.
As Copyblogger Brian Clark so eloquently demonstrates above, practice is the single route to mastery. Stop thinking on it or wishing things were different, and act! Isn’t that what you urge your prospects and supporters to do?
P.S. How do you strengthen your writing skills, or plan to in 2014? Please share your approach here. All suggestions valued.