Less IS More, but Harder

17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity.

Use this triad as a checklist for your organization’s messages. Less IS more—much harder to craft but totally worth it.

Nancy Schwartz on December 10, 2014 in Branding and Messages | 1 comment
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  • Here’s another of her 5-star messages – awed even more than I’ve been awed before : “I had two options, one was to remain silent and wait to be killed. And
    the second was to speak up and then be killed. I chose the second one.”

    Go, Malala, Go. To #TheLast

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