Stuck on that membership renewal email series or the petition-signing campaign due to launch on Facebook last week? Ready to move from making mediocre messages to crafting content that connects quickly, and is repeated and acted on?
Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content: How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing. Whether you’re newish to the field, sick of the same old messages and methods, or obsessed with breaking into the all-star league, there is a way out of this message mess. Jeff provides the specific, concrete and frequently counterintuitive to-dos—and the kick in the patootie—we need.
Here are a few of Jeff’s more surprising steps to message magic:
- Your high school English teacher would HATE your most effective writing because it breaks almost every rule he taught you.
- Choppy sentences, fragments, drama and clichés drive connection. You were told, again and again, NEVER to use these techniques, but they work beautifully to capture supporters’ eyes, hearts and brains. Each one helps slow your busy prospect down so what you’re saying is more likely to seep in. These elements make messages more conversation-like, so more compelling, than most written content.
- Simple saves the day. Write for a fifth-grader to boost the likelihood you’ll capture attention and spur the actions you want. Run your content through the Flesch–Kincaid readability test to ensure it’s accessible enough.
- Repetition rocks, when done right. I remember when my 10th grade English teacher redlined 19 of the 20 times I made my key point in my final term paper. Think again, Mrs. Hunter! When you make your main point in several different ways—directly, or using a story, volunteer profile, or quote from a beneficiary—you’re doing everything you can to ensure your audience gets what you’re saying, agrees with you and acts.
Grab your copy of How to Turn Your Words Into Money today! Jeff will guide you to create masterful messages for today’s campaign, and all the content you craft going forward. Solid-gold guidance, with laughs. Nothing better!