Articles | Message Development | 12 Nonprofits Honored for High-Impact Taglines: 2008 Getting Attention Nonprofit Tagline Award Winners

12 Nonprofits Honored for High-Impact Taglines: 2008 Getting Attention Nonprofit Tagline Award Winners

The Back Story

The Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to the recent Getting Attention survey on nonprofit taglines. More than 1,000 taglines were submitted to this first awards competition in 2008.

The awards, to be conferred annually, represent the best taglines in all nonprofit sectors. After the 62 tagline finalists were carefully selected, the 12 award winners were chosen by 3,062 nonprofit professionals who voted in an online poll.

Survey findings, the entire list of submitted taglines and details on finalists and award winners are featured in The Nonprofit Tagline Report and the Online Tagline Database.

2008 Award Winners

  • Arts & Culture:
  • Where Actors Find Their Space/ NYC Theatre Spaces

    This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.

  • Civic Benefit:
  • Stand Up for a Child/ CASA of Southwest Missouri

    CASA’s tagline provokes anger, compassion and a desire to help, in just five words.

  • Education:
  • Stay Close…Go Far./ East Stroudsburg University of Pennsylvania

    This simple yet distinctive tagline from East Stroudsburg cuts through the clutter. Its straightforward character mirrors that of the school.

  • Environment & Animals:
  • Helping Preserve the Places You Cherish/ LandChoices

    LandChoices’ tagline thoroughly communicates the value of its work while evoking one’s most precious memories of walks in the woods, wildflower meadows and childhood camping trips. There’s a real emotional connection here.

  • Grantmaking:
  • Make the most of your giving./ The Greater Cincinnati Foundation

    This clear tagline articulates the value of the foundation for donors considering an alternative way to give.

  • Health & Sciences:
  • Improving Life, One Breath at a Time/ American Lung Association

    This unexpected focus on the breath, so central to life itself, gets attention, and builds understanding.

  • Human Services:
  • When You Can’t Do It Alone/ Jewish Family & Children’s Service of Sarasota-Manatee, Inc.

    This tagline tells the story succinctly and powerfully: It’s all about getting help when life becomes overwhelming. It makes a strong emotional connection.

  • International, Foreign Affairs & National Security:
  • Whatever it takes to save a child/ U.S. Fund for UNICEF

    UNICEF engages hearts and minds with its passionate focus on helping children. Who could turn down a request for a donation?

  • Jobs & Workforce Development:
  • All Building Starts With a Foundation/ Building Future Builders

    Voters enjoyed the word play here: It adds depth of understanding without being glib.

  • Religion & Spirtitual Development:
  • Grounded in tradition…Open to the Spirit/ Memphis Theological Seminary (MTS)

    MTS conveys the two equally important halves of its values and curriculum in a way that makes you think about the connection.

  • Other:
  • A) The Art of Active Aging/ EngAGE

    EngAGE surprises with the imagery of active aging and the use of the term ‘art’ to describe the way it does its work.

    B) Because facts matter./ Oregon Center for Public Policy (OCPP)

    This tagline introduces the nature of OCPP’s impact in Oregon and entices the reader or listener to find out more. Its value proposition (the truth) is particularly compelling at a time when facts are frequently disregarded in public debate.

Want to Enter the 2009 Awards Contest?

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Nancy Schwartz in Message Development, Taglines | 0 comments

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