Articles | Email and Enewsletters | Checklist for E-News Service Provider Selection

Checklist for E-News Service Provider Selection

Here’s a comprehensive checklist of basic features you’ll want. Use it to match your needs with the right e-newsletter service provider.

  1. Pricing
  2. Ease of use for you (importing and managing your list and composing, formatting and sending your e-news) and for your readers to subscribe and unsubscribe
  3. Formatting – Text or HTML (you might want to sent one or the other at various times) and the ability to format your e-newsletter automatically to text or HTML depending on each reader’s set-up
  4. Message preview and testing
  5. Advance scheduling (so you can specify a time for your e-news to be sent out)
  6. Web-based subscription form and subscriber management
  7. Deliverability practices – What does the provider do to ensure that the greatest number of readers actually receive your e-news? Strategies should include having active relationships with ISPs and getting on their approved senders lists (white lists) as well as carefully policing their own senders to ensure that they don’t send spam.
  8. Support services and hours
  9. Bounce reports with full details including actual email reply from any system rejecting your e-news
  10. Tracking of opens, click throughs and other usage stats
  11. Personalization (so you can direct your e-news to “Dear Nancy”)
  12. List segmentation by any of the fields in your recipient database (when you want to send your e-news to donors in Philadelphia or members who have joined in the last six months)

 

Nancy Schwartz in Email and Enewsletters | 0 comments


© 2002 - 2017 Nancy E. Schwartz. All rights reserved.

You’re welcome to “reprint” this article online as long as you do not alter the article in any way, and you include the author byline and attribution as displayed below. If you would like to edit the article, please contact us.

Please use this byline

ARTICLE TITLE HERE
By Nancy E. Schwartz
Publisher – GettingAttention.org / President – Nancy Schwartz & Company

Please use this attribution (at the beginning or end of article):

Nancy E. Schwartz helps nonprofits succeed through effective marketing. Nancy and her team provide marketing planning and implementation services to nonprofit organizations and foundations nationwide. She is the publisher of the Getting Attention e-update and blog. For more nonprofit marketing guidance like this, subscribe to her e-update at http://gettingattention.org/nonprofit-marketing/subscribe-enewsletter.html.

Complete article listing