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How to Evaluate Your Website’s Impact

Embark on the following review process to fine-tune your next steps. We’ll be glad to help in implementing market research to get a real sense of the impact of your Web presence, and to recommend and implement next steps.

Web Site Evaluation

Overall Impact of the Project  
  1. Does the site (content and functionality) achieve the goals that you have defined?
  2. Are you tracking the right outcomes to ensure that you are meeting your goals?
  3. What feedback have you received?
  4. What works best on this site?
  5. What needs improvement?
  6. Does the site take advantage of current tools that may improve usefulness and increase effectiveness in terms of meeting organizational goals?
  
Design/Visual Appeal  
  1. Is the design attractive, appropriate, and consistent with your image as conveyed in print and other media?
  2. Does it direct users to the information they need?
  3. How do content and design work together: Do they reinforce each other, or compete?
  4. Do graphics load quickly and consistently on all current browsers and common Internet access speeds?
  
Interaction/Use of Medium  
  1. How well has the content been adapted/created to work in the Web medium?
  2. Does the site encourage user feedback and action where relevant?
  3. Does the site offer opportunity for soliciting information from users and involving users in interactions that will encourage their continued active involvement with your organization, including their return to the site?
  

 

Tagged as: Evaluation, media relations, nonprofit communication, nonprofit marketing, online community

Nancy Schwartz on March 1, 2006 in Evaluation, Websites | 0 comments
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Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company, Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services. Subscribe to her free Getting Attention e-update and read her blog at http://www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves.

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