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Essential Nonprofit Marketing Guidance: The Best of 2010

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

Here are the tools, case studies and recommendations that nonprofit marketers like you found most valuable in guiding them through this tough year:

7 Easy Ways to Boost Your Nonprofit Marketing Impact with Google Analytics
The most effective way to define your nonprofit communications priorities is to evaluate what strategies are working best, and do more of them. This article shows you how to use Google Analytics to do so.

10 Ways to Make Your Online Press Room Perform for Your Nonprofit
Make your online press room work better to build relationships with the media and other key audiences.

Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study)
This analysis of how the Komen-KFC partnership damaged the Komen brand is a useful primer on protecting your organization’s brand.

How to Write a Letter to the Editor that Gets Published and Read
This guide to shaping, writing and placing letters to the editor features a case study of Amnesty International’s approach.

Messaging Crisis for Nonprofits
The overwhelming response to a Getting Attention survey on nonprofit messaging reinforces how vital it is for your organization’s messages to connect with key audiences, and how rare that connection really is. Here’s how to close the gap.

My Top 6 Guides to Effective Fundraising—What Are Yours?
The best in fundraising guidance, from my perspective, and yours!

New Nonprofit Tagline Database and 2011 Report: Free and Open for Use
Be inspired and guided by 4,800+ nonprofit taglines and the guide to making your great.
“These are great tools for crafting effective messages, and so easy to use,” says Peggy Kebel, Robert Wood Johnson Foundation – Local Funding Partnerships.

Nonprofit Marketing Plan Template—Ready-to-Use
Invest five to ten hours to grow your communications impact.

Red Cross’ Communications Innovation in Haiti Disaster Relief Effort — Smart Stuff
A tip of the hat to the American Red Cross for its immediate and creative communications strategy on the situation in Haiti and fundraising for relief efforts. It’s a great model for your organization whether you’re responding to a crisis or simply handling everyday business.

There’s More to Marketing than Social Media
It’s concerning to see nonprofit marketers forsake the well-tested cornerstones of effective nonprofit marketing to focus primarily on social media.
Unleash the Power of Your Email Signature
A how-to guide on email signatures that make a marketing impact.

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Nancy E. Schwartz helps nonprofits succeed through effective marketing. Nancy and her team provide marketing planning and implementation services to nonprofit organizations and foundations nationwide. She is the publisher of the Getting Attention e-update and blog. For more nonprofit marketing guidance like this, subscribe to her e-update at

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