Articles | Audience Research | Get to Know Your Audience via a Web-Based Survey

Get to Know Your Audience via a Web-Based Survey

Have you considered launching a web-based survey for your nonprofit? Keeping in close touch with your audiences is the most effective action you can take to reinforce relationships with those critical to your success, and to ensure that your programs and services continue to meet their needs.

Remember that responding to a web-based survey is so quick and easy that response rates are far higher than with traditional surveys. You’ll need email addresses of those you want to survey in order to invite them to participate. If you’re surveying all of your audiences (rather than a distinct segment), you’ll also want to promote the survey on your web site.

Best of all, a web-based survey is a great way to get critical input from your audiences—to test ideas, solicit suggestions, or brainstorm on areas for improvement.

Web survey tools such as Zoomerang and SurveyMonkey are available for use in a basic version at no charge and in upgraded versions with more features for a minimal charge of approximately $20/month. So web surveying is an inexpensive proposition definitely worth a try.

Bonus: Your audiences will appreciate your interest in what they think, helping you to build loyalty, as well as to shape your offerings to their needs.

Nancy Schwartz in Audience Research | 0 comments

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