Comments on: Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study)

By: How Founder’s Syndrome Hurt the Komen Foundation | Social Velocity

How Founder’s Syndrome Hurt the Komen Foundation | Social Velocity — Wed, 08 Feb 2012 18:18:16 +0000

[...] Komen’s PR response was woefully inadequate, their social media efforts were non-existent compared to Planned Parenthood’s, and their board decision-making process was flawed. And all of this follows their brand-busting decision last year to partner with KFC. [...]

By: A wonderfully brave breast cancer survivor does a video « A Man With A Ph.D.

Sat, 04 Feb 2012 19:16:10 +0000

[...] this is not the first time the Komen board has made an idiot decision that affected its brand. This is just the [...]

By: What not to do in a crisis (Part 2) | npexcellence

What not to do in a crisis (Part 2) | npexcellence — Fri, 03 Feb 2012 19:31:22 +0000

[...] isn’t Komen Foundation’s first bad PR move. Remember the Buckets for the Cure campaign? Or when the foundation sued smaller nonprofits for using the phrase “for the [...]

By: (@piquantpurple)

(@piquantpurple) — Fri, 03 Feb 2012 13:39:30 +0000

And they are not consistent, either: http://motherjones.com/mojo/2012/02/komen-foundation-gave-75-million-grant-penn-state. Consistency is huge for trust and integrity.

By: Does Komen Have a Communications or Integrity Problem? | Michael Rosen Says…

Fri, 03 Feb 2012 09:30:17 +0000

[...] in turn raises the risk of breast cancer. Nancy Schwartz, a nonprofit marketer and host of the Getting Attention! blog, believes the Komen-KFC partnership damaged the relationship between Komen and its supporter [...]

By: Komen Debacle Excellent Study on How Social Media Can Destroy Your Brand in 12 Hours

Fri, 03 Feb 2012 04:59:28 +0000

[...] this will just blow over. It won’t. This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the biggest one [...]

By: DakotaWomen » Blog Archive » Is There a Cure for Komen?

DakotaWomen » Blog Archive » Is There a Cure for Komen? — Fri, 03 Feb 2012 02:29:45 +0000

[...] taking funding from companies who make products that are linked to cancer and allowing them to make money off of pink ribbon-branded products, suing non-profits for using the phrase ‘for the [...]

By: Eve

Eve — Thu, 02 Feb 2012 21:31:23 +0000

I think that when an organization flunks all three of the rules of crisis communication, you can bet that this is the tip of the iceberg. They’re flunking policy-making, decision-making, and a whole lot more. Look for more crises for the Komen foundation in the near future.

By: Silence is not always golden: The Komen-Planned Parenthood Brouhaha

Silence is not always golden: The Komen-Planned Parenthood Brouhaha — Thu, 02 Feb 2012 21:30:55 +0000

[...] lesson: Silence is not always golden. (Komen should’ve learned this with the Pink Bucket Debacle.) When you do talk, be real. There’s a time and place for speeches and scripts. Now’s [...]

By: The Accidental Rebranding of Komen for the Cure

The Accidental Rebranding of Komen for the Cure — Wed, 01 Feb 2012 16:42:51 +0000

[...] will just blow over. It won’t. This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the [...]