Nonprofit Marketing Articles
Complete article listing (alphabetical by title)
Series originally published in the Getting Attention e-update.
Getting Attention articles provide factual, practical information - tips, case studies, news, and announcements - to help you plan, implement, and improve your nonprofit communications efforts. Effective communications enable your organization to achieve its goals by initiating and strengthening relationships with donors, members, and clients, raising your visibility in the community, and building support among your constituencies. Getting Attention will help.
Many articles are written in response to readers' queries to ASK NANCY. Ask us to respond to your nonprofit marketing and communications challenges.
- 10 Ways to Make Your Online Press Room Perform for Your Nonprofit
- 11 Ways to Handle Your Devil’s Advocate Without Getting Burned
- 12 Nonprofits Honored for High-Impact Taglines: 2008 Getting Attention Nonprofit Tagline Award Winners
- 13 Nonprofits Honored for Outstanding Taglines: 2009 Getting Attention Nonprofit Tagline Awards Winners
- 15 Books that Could Change Your Life — What’s Yours?
- 17 Nonprofits Honored for Outstanding Taglines in 2010 Taggies (Getting Attention Nonprofit Tagline Awards Program)
- 18 Nonprofits Honored for Outstanding Taglines: 2012 Taggies
- 2007 Nonprofit Marketing Survey Findings Provoke Passionate Responses and Innovative Recommendations
- 3 Proven Ways to Make an Impact When Message Control Is Out of Your Hands
- 4 Steps to Compelling Content – Content Marketing Success Series (Part One)
- 4 Steps to Creating a Strong Nonprofit Brand (Case Study)
- 4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership
- 4 Ways to Keep the Marketing-Fundraising Love Alive
- 5 Marketing Innovations for Tough-Times Results (Case Study)
- 5 Steps to Finding the Right Email Service Provider
- 5 Steps to Great Graphic Design for Your Nonprofit
- 5 Steps to Op-Eds that Change Minds
- 6 Steps to Showcasing Marketing ROI (Case Study)
- 6 Tips for Writing Nonprofit Marketing Copy That Works
- 7 Easy Ways to Boost Your Nonprofit Marketing Impact with Google Analytics
- 7 Steps to Increasing Action (Case Study)
- 8 Ways to Craft a Communications RFP Process that Works
- 9 Keys to Using Online Video to Increase Your Nonprofit Marketing Impact
- A Volunteer Communications Strategy: 13 Steps to Driving Recruitment, Engagement and Leadership (Case Study)
- AAUW – Reaching a Broader Audience through an Online Museum (Case Study)
- Avoiding Filters – 11 Tips for E-Newsletter Success
- Balancing Quality and Cost-Efficiency in Your Nonprofit Marketing Materials (Case Study)
- Be Prepared—Crisis Communications Checklist
- Build Your Brand Without Breaking the Bank
- Building Internal Support for Communications
- Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study)
- Can Social Networking Sites – like MySpace & FaceBook – Deliver for Nonprofits? (Case Study)
- Cause Marketing 101: How to Partner With For-Profits for Mutual Gain
- Checklist for E-News Service Provider Selection
- Communicating in the Shadow of Disaster – Practical Tips for Nonprofits
- Communicating on Difficult Issues (Case Study)
- Create Personas to Bridge the Gap with Target Audiences
- Don’t Sweet Talk Your Brand: New Girl Scout Brand Undermined By Health Hazard Cookies (Case Study)
- Embrace Lean-Forward Storytelling— Banish the Gobbledygook
- Essential Nonprofit Marketing Guidance: The Best of 2010
- Five MORE Tips for Nonprofit Copywriters
- Five Tech Tips to Punch Up Your Nonprofit Communications
- Four Tips for Nonprofit Name Change Success
- Four Ways to Use Oprah’s Big Give to Boost Your Nonprofit
- Generations XYZ: Piercing the Veil of Skepticism (Case Study)
- Get National Press Release Exposure for the Cost of a Local Announcement
- Get Personal to Get Relevant—Your “From” Line & More
- Get to Know Your Audience via a Web-Based Survey
- Getting to Aha! The Nonprofit Marketer’s Top Challenge
- Giving New Life to the “Same Old”
- Gotta Blog – Why Blogs Matter for Your Nonprofit.
- Guarantee Board and Colleague Support for Your Nonprofit’s Marketing Plan (Case Study)
- Guarding Your Nonprofit Brand and Guiding Your Marketing Partnerships: Principles to Follow
- How 6 Nonprofits are Putting Great Online Video to Work (Case Study)
- How a Museum Re-Branded Itself to Boost Visitors by 600% (Case Study)
- How a Nonprofit Name Change Generated Attention and Momentum (Case Study)
- How a Russian Spy Strategy Can Strengthen Your Nonprofit Marketing Results
- How a Small Nonprofit Shaped a Clear, Memorable Brand – Five Steps to Low-Budget Branding for Big Results (Case Study)
- How The United Negro College Fund Is Revitalizing Its Brand (Case Study)
- How to Build Media Relationships That Stick – Treat Them Like a First Date (Case Study)
- How to Capitalize on Media Coverage (Case Study)
- How to Communicate Effectively in Troubled Times
- How to Craft a Tagline that Connects and Motivates – In an Instant, For the Long Term
- How to Create a Nonprofit Style Guide: 7 Steps to Greater Consistency and Impact
- How to Defend Your Nonprofit Marketing Budget — Even in Tough Times
- How to Design an Effective Marketing and Communications Budget (Case Study)
- How to Do Grand Plan Marketing 90 Days at a Time (Case Study)
- How to Evaluate Your Website’s Impact
- How to Finesse Incoming Media Calls to Boost Understanding, Coverage & Relationships
- How To Get a Reporter’s Attention
- How to Get Great Audience Feedback at Little Cost (Case Study)
- How to Get the Most from Your Marketing Firm or Consultant (Case Study)
- How to Manage Your Media Coverage
- How to Nurture Strong Relationships with E-news and Blog Readers
- How to Shape Powerful Messages: Connect to Convince
- How to Time Your Marketing Outreach for Greatest Impact – Begin with the Open-Minded Moment
- How to Transform Staff Bios from Mundane to Magical in 6 Easy Steps
- How to Write a Letter to the Editor that Gets Published and Read (Case Study)
- How to Write a Letter to the Editor that Gets Published and Read – Part Two – Letter to the Editor Tips from an Expert (Case Study)
- How Your Nonprofit Can Talk Back to the Media
- Humor Them: Sharing A Laugh Always Connects (Part One)
- Increase Your Nonprofit Marketing Impact: 3 Right-Now Steps
- Increasing Visitors and Donations in the Shadow of the Great New York Museums (Case Study)
- Is Cause Marketing Right for Your Nonprofit?
- Komen Crumbles: Busted Nonprofit Brand (Again)
- Last-Chance Marketing Checklist— Finish the Year Strong
- Marketing and Communications Audit 101
- Marketing Budget How-tos — Answers to Calm Your Fears and Power Up Your Budgeting Mojo
- Media Relations as Media Education
- Media Relations Planning–11 Steps to Success
- Message It: How to Make the Most of Your Facebook Timeline Page (Part 2)
- Message Modules – Use Your Elevator Pitch as the Building Block for Stronger Content
- Most Nonprofits Don’t Use a Marketing Plan, Want Strategy Help
- NEW Nonprofit Marketing Plan Template—Right-Things, Right-Now Marketing
- New Survey Shows Only 37% of Nonprofits Track Marketing Impact – Without that Data You’re Driving Blind
- No Time for a Marketing Plan? Start With a No Pain, All Gain, Do-It-Now Nonprofit Communications Audit
- Nonprofit Marketing Impact: The Two Keys to Gaining Traction
- Nonprofit Marketing Plan Template — Ready-to-Use
- Nonprofit Messaging Crisis Cripples 8 of 10 Organizations
- Nonprofit Video: 9 Steps to Nonprofit Marketing Success, Plus Our Mistakes to Avoid
- Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
- Put Persuasive Storytelling to Work for Your Nonprofit
- Reach Diverse Audiences via the Ethnic Media – Report from the NCM Expo
- Reaching Out with Swine Flu in the Air
- Releasing Big News – 7 Steps to Success
- Relevance Rules—Your Key to Nonprofit Marketing Success Now & Forever
- Resolve—8 Must-Do Nonprofit Marketing Changes for 2013
- Selecting the Best E-News Service Provider
- Seven Dos and Don’ts for Strong Nonprofit Taglines (Case Study)
- Seven Steps to Compelling Testimonials for Nonprofit Organizations
- Shape Your Nonprofit Website to Generate the Actions You Need
- Should Your Nonprofit Launch a Blog?
- Six Proven Ways to Strengthen Your Organization through Building Your Brand
- Six Steps to Finding the Right Web Site Development Firm for Your Nonprofit
- Six Steps to Yes-We-Can Marketing
- Skater Joey Cheek Sets Gold Standard for Drawing Nonprofit Publicity (Case Study)
- Social Media Crash Course in 25 Minutes (Podcast)
- Take 8 Steps to Build a Team of Powerful Messengers
- Take a Cue from Presidential Hopefuls to Ensure Your Nonprofit Communications Campaign Triumphs (Case Study)
- Take the Fast Track to Powerful Nonprofit Blogging via The Corporate Blogging Book
- Testimonials Can Spur The Confidence and Actions You Want
- The 4 Cornerstones of Your Nonprofit Message Platform
- The 9 Have-Tos: Your One-Stop Checklist for a Powerful Nonprofit Tagline
- The Missing Conversation: Why Communications Advocacy Should Remain #1 on Your To Do List – Report from Finding Philanthropy’s Sweet Spot Forum, May 16, 2006
- The Three-Fold Path to a Productive Graphic Design Process – From Nonprofit Communicators and Designers
- There’s More to Marketing than Social Media
- They Said What? How to Listen to Online Conversation
- They Said What? How to Listen to Online Conversation
- This Creative Brief Template Helps Ensure Powerful Copy and Design
- Three Steps to Better Media Coverage (Case Study)
- Three Steps to Launching Your Nonprofit Blog (Case Study)
- Turning Tickets and Invites into Low-Cost, High-Impact Marketing Tools (Case Study)
- Unleash the Power of Your Email Signature
- Using Social Media to Sway Voters and Prevent Genocide (Case Study)
- Your Nonprofit’s Facebook Timeline Page: Checklist for Connection (Part 1)
- 10 Ways to Make Your Online Press Room Perform for Your Nonprofit
- 11 Ways to Handle Your Devil’s Advocate Without Getting Burned
- 12 Nonprofits Honored for High-Impact Taglines: 2008 Getting Attention Nonprofit Tagline Award Winners
- 13 Nonprofits Honored for Outstanding Taglines: 2009 Getting Attention Nonprofit Tagline Awards Winners
- 15 Books that Could Change Your Life — What’s Yours?
- 17 Nonprofits Honored for Outstanding Taglines in 2010 Taggies (Getting Attention Nonprofit Tagline Awards Program)
- 18 Nonprofits Honored for Outstanding Taglines: 2012 Taggies
- 2007 Nonprofit Marketing Survey Findings Provoke Passionate Responses and Innovative Recommendations
- 3 Proven Ways to Make an Impact When Message Control Is Out of Your Hands
- 4 Steps to Compelling Content – Content Marketing Success Series (Part One)
- 4 Steps to Creating a Strong Nonprofit Brand (Case Study)
- 4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership
- 4 Ways to Keep the Marketing-Fundraising Love Alive
- 5 Marketing Innovations for Tough-Times Results (Case Study)
- 5 Steps to Finding the Right Email Service Provider
- 5 Steps to Great Graphic Design for Your Nonprofit
- 5 Steps to Op-Eds that Change Minds
- 6 Steps to Showcasing Marketing ROI (Case Study)
- 6 Tips for Writing Nonprofit Marketing Copy That Works
- 7 Easy Ways to Boost Your Nonprofit Marketing Impact with Google Analytics
- 7 Steps to Increasing Action (Case Study)
- 8 Ways to Craft a Communications RFP Process that Works
- 9 Keys to Using Online Video to Increase Your Nonprofit Marketing Impact
- A Volunteer Communications Strategy: 13 Steps to Driving Recruitment, Engagement and Leadership (Case Study)
- AAUW – Reaching a Broader Audience through an Online Museum (Case Study)
- Avoiding Filters – 11 Tips for E-Newsletter Success
- Balancing Quality and Cost-Efficiency in Your Nonprofit Marketing Materials (Case Study)
- Be Prepared—Crisis Communications Checklist
- Build Your Brand Without Breaking the Bank
- Building Internal Support for Communications
- Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study)
- Can Social Networking Sites – like MySpace & FaceBook – Deliver for Nonprofits? (Case Study)
- Cause Marketing 101: How to Partner With For-Profits for Mutual Gain
- Checklist for E-News Service Provider Selection
- Communicating in the Shadow of Disaster – Practical Tips for Nonprofits
- Communicating on Difficult Issues (Case Study)
- Create Personas to Bridge the Gap with Target Audiences
- Don’t Sweet Talk Your Brand: New Girl Scout Brand Undermined By Health Hazard Cookies (Case Study)
- Embrace Lean-Forward Storytelling— Banish the Gobbledygook
- Essential Nonprofit Marketing Guidance: The Best of 2010
- Five MORE Tips for Nonprofit Copywriters
- Five Tech Tips to Punch Up Your Nonprofit Communications
- Four Tips for Nonprofit Name Change Success
- Four Ways to Use Oprah’s Big Give to Boost Your Nonprofit
- Generations XYZ: Piercing the Veil of Skepticism (Case Study)
- Get National Press Release Exposure for the Cost of a Local Announcement
- Get Personal to Get Relevant—Your “From” Line & More
- Get to Know Your Audience via a Web-Based Survey
- Getting to Aha! The Nonprofit Marketer’s Top Challenge
- Giving New Life to the “Same Old”
- Gotta Blog – Why Blogs Matter for Your Nonprofit.
- Guarantee Board and Colleague Support for Your Nonprofit’s Marketing Plan (Case Study)
- Guarding Your Nonprofit Brand and Guiding Your Marketing Partnerships: Principles to Follow
- How 6 Nonprofits are Putting Great Online Video to Work (Case Study)
- How a Museum Re-Branded Itself to Boost Visitors by 600% (Case Study)
- How a Nonprofit Name Change Generated Attention and Momentum (Case Study)
- How a Russian Spy Strategy Can Strengthen Your Nonprofit Marketing Results
- How a Small Nonprofit Shaped a Clear, Memorable Brand – Five Steps to Low-Budget Branding for Big Results (Case Study)
- How The United Negro College Fund Is Revitalizing Its Brand (Case Study)
- How to Build Media Relationships That Stick – Treat Them Like a First Date (Case Study)
- How to Capitalize on Media Coverage (Case Study)
- How to Communicate Effectively in Troubled Times
- How to Craft a Tagline that Connects and Motivates – In an Instant, For the Long Term
- How to Create a Nonprofit Style Guide: 7 Steps to Greater Consistency and Impact
- How to Defend Your Nonprofit Marketing Budget — Even in Tough Times
- How to Design an Effective Marketing and Communications Budget (Case Study)
- How to Do Grand Plan Marketing 90 Days at a Time (Case Study)
- How to Evaluate Your Website’s Impact
- How to Finesse Incoming Media Calls to Boost Understanding, Coverage & Relationships
- How To Get a Reporter’s Attention
- How to Get Great Audience Feedback at Little Cost (Case Study)
- How to Get the Most from Your Marketing Firm or Consultant (Case Study)
- How to Manage Your Media Coverage
- How to Nurture Strong Relationships with E-news and Blog Readers
- How to Shape Powerful Messages: Connect to Convince
- How to Time Your Marketing Outreach for Greatest Impact – Begin with the Open-Minded Moment
- How to Transform Staff Bios from Mundane to Magical in 6 Easy Steps
- How to Write a Letter to the Editor that Gets Published and Read (Case Study)
- How to Write a Letter to the Editor that Gets Published and Read – Part Two – Letter to the Editor Tips from an Expert (Case Study)
- How Your Nonprofit Can Talk Back to the Media
- Humor Them: Sharing A Laugh Always Connects (Part One)
- Increase Your Nonprofit Marketing Impact: 3 Right-Now Steps
- Increasing Visitors and Donations in the Shadow of the Great New York Museums (Case Study)
- Is Cause Marketing Right for Your Nonprofit?
- Komen Crumbles: Busted Nonprofit Brand (Again)
- Last-Chance Marketing Checklist— Finish the Year Strong
- Marketing and Communications Audit 101
- Marketing Budget How-tos — Answers to Calm Your Fears and Power Up Your Budgeting Mojo
- Media Relations as Media Education
- Media Relations Planning–11 Steps to Success
- Message It: How to Make the Most of Your Facebook Timeline Page (Part 2)
- Message Modules – Use Your Elevator Pitch as the Building Block for Stronger Content
- Most Nonprofits Don’t Use a Marketing Plan, Want Strategy Help
- NEW Nonprofit Marketing Plan Template—Right-Things, Right-Now Marketing
- New Survey Shows Only 37% of Nonprofits Track Marketing Impact – Without that Data You’re Driving Blind
- No Time for a Marketing Plan? Start With a No Pain, All Gain, Do-It-Now Nonprofit Communications Audit
- Nonprofit Marketing Impact: The Two Keys to Gaining Traction
- Nonprofit Marketing Plan Template — Ready-to-Use
- Nonprofit Messaging Crisis Cripples 8 of 10 Organizations
- Nonprofit Video: 9 Steps to Nonprofit Marketing Success, Plus Our Mistakes to Avoid
- Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
- Put Persuasive Storytelling to Work for Your Nonprofit
- Reach Diverse Audiences via the Ethnic Media – Report from the NCM Expo
- Reaching Out with Swine Flu in the Air
- Releasing Big News – 7 Steps to Success
- Relevance Rules—Your Key to Nonprofit Marketing Success Now & Forever
- Resolve—8 Must-Do Nonprofit Marketing Changes for 2013
- Selecting the Best E-News Service Provider
- Seven Dos and Don’ts for Strong Nonprofit Taglines (Case Study)
- Seven Steps to Compelling Testimonials for Nonprofit Organizations
- Shape Your Nonprofit Website to Generate the Actions You Need
- Should Your Nonprofit Launch a Blog?
- Six Proven Ways to Strengthen Your Organization through Building Your Brand
- Six Steps to Finding the Right Web Site Development Firm for Your Nonprofit
- Six Steps to Yes-We-Can Marketing
- Skater Joey Cheek Sets Gold Standard for Drawing Nonprofit Publicity (Case Study)
- Social Media Crash Course in 25 Minutes (Podcast)
- Take 8 Steps to Build a Team of Powerful Messengers
- Take a Cue from Presidential Hopefuls to Ensure Your Nonprofit Communications Campaign Triumphs (Case Study)
- Take the Fast Track to Powerful Nonprofit Blogging via The Corporate Blogging Book
- Testimonials Can Spur The Confidence and Actions You Want
- The 4 Cornerstones of Your Nonprofit Message Platform
- The 9 Have-Tos: Your One-Stop Checklist for a Powerful Nonprofit Tagline
- The Missing Conversation: Why Communications Advocacy Should Remain #1 on Your To Do List – Report from Finding Philanthropy’s Sweet Spot Forum, May 16, 2006
- The Three-Fold Path to a Productive Graphic Design Process – From Nonprofit Communicators and Designers
- There’s More to Marketing than Social Media
- They Said What? How to Listen to Online Conversation
- They Said What? How to Listen to Online Conversation
- This Creative Brief Template Helps Ensure Powerful Copy and Design
- Three Steps to Better Media Coverage (Case Study)
- Three Steps to Launching Your Nonprofit Blog (Case Study)
- Turning Tickets and Invites into Low-Cost, High-Impact Marketing Tools (Case Study)
- Unleash the Power of Your Email Signature
- Using Social Media to Sway Voters and Prevent Genocide (Case Study)
- Your Nonprofit’s Facebook Timeline Page: Checklist for Connection (Part 1)