Awards

Vote-2010-Nonprofit-Tagline-AwardsGreat Words Promoting Good Causes

Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit.

This year,  for the first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gives more organizations a chance to showcase their best efforts to engage their target audiences.

1,200 of your peers have already voted in the last week! Now it’s your turn to select the best!

Voting will sharpen your understanding of what works and what doesn’t messaging wise, and inform and inspire your organization’s communications.

Here’s what one early voter says: “What I learned most via voting is what makes the difference between effective and ineffective language,” says Susan Hanson, senior lecturer in English, Texas State University.  “The process strongly reinforced my thinking on the value of simplicity and conciseness in nonprofit messaging.”

Vote now! Polls close at midnight Wed., October 6.

The 2010 Nonprofit Tagline Awards program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite and See3 Communications.

P.S. Subscribe now to the Getting Attention e-update to be the first to to get your free copy of the 2011 Getting Attention Nonprofit Tagline Report (due in late fall), filled with best practices and trends plus access to the new online database of over 4,800 nonprofit taglines.

You’ll start building your marketing skills now via the e-newsletter, and learn more about crafting effective taglines with the report and database. Subscribe today!

Nancy Schwartz on September 7, 2010 in Awards, Branding and Messages, Taglines | 0 comments
Tags:, , , , , , ,

nonprofit taglinesI’m thrilled to tell you that more than 2,700 taglines — of four types from nonprofit organizations in 13 different categories from health to civic benefit — were entered in the 2010 Nonprofit Tagline Awards . That’s:

  • 1,544 organizational taglines
  • 510 program/service/product taglines
  • 393 fundraising campaign taglines
  • 385 special event taglines.

Our vetting of the taglines began as soon as entries closed on July 28.  First the GettingAttention.org team selected semi-finalists based on these nonprofit tagline effectiveness criteria.  Next, our dedicated nonprofit tagline award judges panel selected the 70 finalists from that group.

These finalists are the taglines up for awards! Voting for the 17 winners — one organizational tagline in each of 13 categories; one tagline in each of the fundraising and event types; and two in the program tagline type due to the large number of entries — will open in early September.

I’ll keep you posted on the voting — the more voters, the more accurate the results!

Thanks so much for spreading the word, for entering and to our fantastic judges for their time and effort!

P.S. I have to tell you that although some of the taglines entered work well (roughly 30%), most do not. The reasons why are varied, from “they make no sense” to “they make sense, but don’t make an impact.” Whatever the reason,  the end result is a highly-used message that’s not doing its job for your organization.

That’s solvable but a call to action you have to heed. Many of you need to revise your tagline, or develop a new one altogether.The fully-revised 2010 Nonprofit Tagline report and first-time searchable online tagline database will be a great help in making the most of the few words that comprise your tagline .

Make sure you’re in the first wave to get these 2010 tagline resources by downloading the 2009 report now. It’ll give you a great head start and you’ll be at the top of the email list come November!

The 2010 Nonprofit Tagline Awards program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite and See3 Communications.

P. S. Follow the tagline award news on Twitter via the hashtag #taggies

Nancy Schwartz on August 11, 2010 in Awards, Taglines | 0 comments
Tags:, , , , , ,

Nonprofit-Tagline-Awards-2010Update – July 29 – Nonprofit Tagline Award entries are now closed.  Please enter next year!

Your nonprofit could be a 2010 Getting Attention Nonprofit Tagline Award winner! But only if you enter your organizational, fundraising campaign, program/service and/or special event taglines by midnight tonight.

And, even if you don’t win this time round, all entrants will be invited to join me this fall in a game-changing webinar: How to Build Leadership Support for Critical Marketing Projects.

Take 3 minutes now to enter your nonprofit taglines today. Here’s more information on the tagline awards program.

You’ve been fantastically enthusiastic about this year’s award program. For those of you who have already entered, your organizational, fundraising, program and/or special event taglines are of astounding quality.

I thank you for your interest, and for spreading the word.

Let me also thank you for your contribution to strengthening the nonprofit communications field! All taglines entered will be integrated into the Getting Attention Nonprofit Tagline Database (will be online for the first time) and the updated 2010 Nonprofit Tagline Report.

Don’t miss this opportunity to enter. Today, until midnight,  is your last chance to enter your taglines.

All tagline entrants get a free copy of the report and access to the database when they are published in late fall! If you’d like a copy too, but you don’t want to enter your tagline, simply subscribe to the free Getting Attention e-update. That’ll ensure you’re on the list!

Enter your taglines today – or forever (till 2011) hold your peace!

Nancy Schwartz on July 28, 2010 in Awards, Taglines | 0 comments
Tags:, , ,

Tagline-Expert-Allison Van DiestWelcome to guest blogger Allison Van Diest. Allison, Senior Product Marketing Manager at Blackbaud, prides herself on being not only a marketing “artist” but a marketing “scientist”  able to measure the marketing impact. She has some terrific guidance to share with you on shaping a tagline that works…

What has less than 140 characters and tells the world what you’re up to?

Yes, Twitter does.  But how do you think the Twitter folks got the idea that a short, punchy phrase or two can be among the best ways to communicate?  Decades ago, taglines showed the world that a few well-chosen words can mean more to a reader than pages of advertising copy.

The purpose of a tagline is to create an impression that is meaningful and moving, as succinctly as possible.  And in today’s landscape of light speed communication, with constraints on readers’ time and attention, a well-written tagline is critical.

It is your best tool in capturing the imagination of a prospective supporter and also arms them with the perfect message to send to their network (through Twitter, perhaps!).

Sold on the idea of taglines, but not sure yours is prize-worthy? Enter the Nonprofit Tagline Awards program anyway, there’s nothing to lose. And every entrant will be invited to join me in a special free webinar on building leadership support for critical marketing projects. But back to taglines…

If you’re not satisfied with your tagline, consider sending it through a quick positioning refresh to make sure it truly captures your spirit.  As a reminder, a strong positioning statement answers these questions:

  1. Who (what group) does your organization serve?
  2. What does the group you serve hope to accomplish?
  3. What does your organization provide to the group you serve?
  4. What is the outcome if the group you serve accomplishes its goal?

Consider how how this information is conveyed by TexasNonprofits, a 2009 Nonprofit Tagline Award winner:  “Building community deep in the hearts of Texans”

  1. Who (what group) does your organization serve?  Texas nonprofits
  2. What does the group you serve hope to accomplish? To encourage higher levels of giving so they can do more good in Texas
  3. What does your organization provide to the group you serve?  Resources and support to aid the nonprofit community
  4. What is the end state if the group you serve accomplishes its goal?  Texans are even more philanthropic and nonprofit impact goes even further

With its tagline, TexasNonprofits conveys mission and impact in a clever and memorable way.   This year’s Taggies will once again celebrate well-crafted taglines and – hopefully – inspire other nonprofits to follow suit, so please enter yours today (deadline is July 28).

 We can’t wait to see what you’ve been up to!

The 2010 Nonprofit Tagline Awards program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite and See3 Communications.

P. P. S. Follow the tagline award news on Twitter via the hashtag #taggies

Guest Blogger on July 21, 2010 in Awards, Taglines | 0 comments
Tags:, , , , ,

event taglinesThe 2010 Getting Attention Nonprofit Tagline Awards are open and waiting for your entry! But let me invite you to enter more than just your organizational tagline…

This year’s tagline awards program has been expanded from organizational taglines (awards for the best in each of 13 sectors – from human services to libraries) to include awards for the best taglines for nonprofit programs, fundraising campaigns and special events. Enter up to four separate taglines today.

I’ve heard from a few of you wondering what I mean by special event taglines. But they’re out there and they work! What’s easier to plug into a Facebook status update or mention in a call with a friend than a special event tagline. And the MS Society does a fantastic job in this series of three event taglines for its ride and walks.

Here are two more examples, from much smaller organizations, that clearly differentiate their special events.

  • The Literary Feast – An evening to nourish you mind, body and soul (from the Morrin Society)
  • LA Marathon – Start 2011 on the “Write” Foot (from Team Story Project)

Enter your tagline(s) today! Deadline is July 28 and I don’t want you to miss this opportunity to learn and be recognized for your great work.

Nancy Schwartz on July 19, 2010 in Awards, Taglines | 0 comments
Tags:, , , , , , , , , ,

Uniting Girls to Change the World
girls fundraising & empowerment program

Because There’s No Excuse for Abuse
domestic abuse prevention services

Your Lake. Love it or smell it. lake water quality exhibit
Stop and Think abstinence education program
Life.Support. family services program

The 2010 Getting Attention Nonprofit Tagline Awards are open and I want to invite you to enter more than just your organizational tagline…

This year’s awards program has been expanded from organizational taglines (awards for the best in each of 13 sectors – from human services to libraries) with awards for the best taglines for nonprofit programs, fundraising campaigns and special events. So you can enter up to four separate taglines today.

I’ve heard from a few of you wondering what I mean by program (that includes products and services too) taglines. But you can see from the examples above that they’re out there and they work! What’s easier to plug into a Facebook status update or mention in a call with a friend than a tagline for the program you’re participating in, supporting or volunteering with.

Enter your tagline(s) today! The deadline is July 28

Nancy Schwartz on July 6, 2010 in Awards, Branding and Messages, Taglines | 4 comments
Tags:, , , ,

13 Nonprofits Honored for Outstanding Taglines Nothing Stops a Bullet Like a Job Pulls Top Honors for Homeboy Industries A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits. 

GettingAttention.org’s 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. The majority of nonprofits not using a tagline indicated that they had not thought about it or couldn’t come up with a good one.

The annual Getting Attention Nonprofit Tagline Awards program was designed to address this missed opportunity, and guide nonprofits to craft an effective tagline.  This year’s winners were selected from 60 finalists drawn from 1,702
nonprofit taglines submitted to the 2009 Getting Attention Nonprofit Tagline Awards competition. More than 4,800 nonprofit professionals cast votes in the final selection round.

Winning taglines are featured in just-published 2009 Getting Attention Nonprofit Tagline Report. The free report also features:
•    The 10 Have-Tos for Successful Taglines
•    The 7 Deadly Sins – What not to do
•    Over 2,500 Nonprofit Tagline Examples to put to work for tagline brainstorming.

Download your free copy of the Tagline Report now!

These 2009 award winners demonstrate how powerful taglines can work as a first step in branding or as a highly-effective tool to refresh a nonprofit’s messaging, emphasize its commitment to its work and/or revive tired positioning:

Arts & Culture: Big Sky. Big Land. Big History. —Montana Historical Society
The Montana Historical Society takes its state’s most elemental and distinctive characteristics (Big Sky, Big Land) and deftly melds them with its mission in a way that generates excitement. The result is a tagline with punch and focus. Also, a big hit with voters.

Associations: Building community deep in the hearts of Texans —TexasNonprofits
TexasNonprofits’ tagline tweaks the title of an iconic American popular song from the 1940s and brilliantly connects it to the spirit, passion and mission of the state’s citizenry. A great example of how word play works in a tagline.

Civic Benefit:
Holding Power Accountable —Common Cause
Common Cause’s tagline leaves no doubt about the organization’s mission, unique value and commitment. It’s definitive, with a powerful economy of words. An excellent example of the tagline clarifying the nonprofit’s focus, when the organization’s name alone doesn’t do so.

Education: A Mind is a Terrible Thing to Waste® —UNCF -The United Negro College Fund
This 38-year-old tagline from UNCF still rings strong. It elegantly delivers its straight up, powerful message. When your tagline is the boiled-down essence of your argument for support, you’ve achieved tagline bliss. That’s why this one is a classic.

Environment & Animals: Because the earth needs a good lawyer —Earthjustice
Earthjustice capitalizes on what people do understand – that a lawyer protects rights – and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.

Grantmaking: If you want to be remembered, do something memorable. —The Cleveland Foundation
It’s a rare tagline that manages to recruit people to its cause both unabashedly and effectively. That’s exactly what The Cleveland Foundation pulls off here. Clear, concise, and…memorable! A model for any organization promoting philanthropy.

Health & Sciences:
Finding a cure now…so our daughters won’t have to.© —PA Breast Cancer Coalition
The PA Breast Cancer Coalition’s tagline is both emphatic and poignant. It strikes a deep emotional chord, and conveys the focus and impact of its work without being overly sentimental. “Finding a cure,” a highly used phrase for health organizations, is bolstered here by the appeal to solve a problem now so future generations won’t suffer from it.

Human Services: Filling pantries. Filling lives. —Houston Food Bank
With simple but effective use of word repetition, the Houston Food Bank clarifies its work and impact. It delivers on two distinct levels—the literal act of putting food on people’s shelves and the emotional payoff to donors and volunteers. An excellent example of a mission-driven tagline.

International, Foreign Affairs & National Security: Send a Net. Save a Life. —Nothing But Nets
Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model.

Jobs & Workforce Development:
Nothing Stops A Bullet Like A Job —Homeboy Industries
Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just seven words. It stops you in your tracks, makes you want to learn more and sticks with you afterwards. That’s the kind of potent nonprofit messaging every organization desires.

Media: Telling stories that make a difference —Barefoot Workshops
If your organization’s name is vague, it’s critical that your tagline be distinct. Barefoot Workshops’ tagline sums up the transformative power of stories to create change in people and their communities, so clarifying the organization’s focus. Saved by the tagline!

Religion & Spiritual Development: Open hearts. Open minds. Open doors. —The people of The United Methodist Church
The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The people of The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.

Other: A head for business. A heart for the world. —SIFE (Students In Free Enterprise)
If an organization’s identity contains within it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that not only conveys what’s unique about it but also capitalizes on the contrast between profit and compassion.

P.S. The fastest path to shaping a powerful tagline for your organization is downloading your free copy of the 2009 Nonprofit Tagline Report today!

Nancy Schwartz on October 20, 2009 in Awards, Branding and Messages, Nonprofit Communications, Taglines | 4 comments
Tags:, , , , , , , , ,

Just 1 Day Left to Vote for the Next Great Nonprofit Tagline

Vote now (but once only, thanks to all of you who have already done so) for the 2009 Getting Attention Nonprofit Tagline Awards. Polls close Wed., 9/30 at midnight.

Voting will:

  • Sharpen your understanding of what works in nonprofit communications.
  • Inform and inspire your organization's messaging.
  • Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.

The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best.

More than 4,000 of your peers have voted already. Here's what some of them have to say:

  • "Great examples of the struggle to create taglines with meaning."
  • "By voting, I learned how to make our tagline better."
  • "Thank you for doing this. Helping non-profit boards understand
    the power of marketing is difficult.  When you have excellence to point
    to, it helps!"

Vote now! Less than 48 hours left to do so.

P.S. Thanks again to those of you who have already voted! Only one vote please.

Nancy Schwartz on September 29, 2009 in Awards, Branding and Messages, Nonprofit Communications, Taglines | 0 comments
Tags:, , , , , , ,

Spot the Next Great Nonprofit TaglineVote now (but once only) for the 2009 Getting Attention Nonprofit Tagline Awards. Voting will:

  • Sharpen your understanding of what works and what doesn't communications-wise.
  • Inform and inspire your organization's messaging.
  • Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.

The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best.

More than 3,000 of your peers have voted already. Here's what some of them have to say:

  • "Great examples of the struggle to create taglines with meaning."
  • "By voting, I learned how to make our tagline better."
  • "Thank you for doing this. Helping non-profit boards understand the power of marketing is difficult. When you have excellence to point to, it helps!"

Polls close midnight, Wednesday, September 30th.

Vote now!
     http://is.gd/2NQBi

P.S. Thanks so much to those of you who have already voted! Only one vote please.

Nancy Schwartz on September 17, 2009 in Awards, Branding and Messages, Nonprofit Communications, Special Opportunities, Taglines | 1 comment
Tags:, , , , , , ,

Focus on What Your Org is Working Toward, Not Against, and Other Key Reminders I got a bonus! I'm finding many of the comments submitted by voters in the 2009 Getting Attention Nonprofit Tagline Awards to be incredibly useful, and wanted to share a couple of them with you. Here are two of the best reminders:

1) Educate your colleagues and board about communications. Don't assume they know what you do. It's likely that they have as little understanding of the intricacies of planning, decision-making, implementation and tracking as you have of their areas of expertise.

One voter plans to "use selected finalist taglines as examples of excellence for our board members."

2) Focus on what your organization is working for, not what it's working against. If you focus on what you're fighting, you simply bring more attention to it. When you feature what you're working toward, you establish a sense of process and progress that is clear and inspiring!

Flickr: Amanky

BTW, thanks for your votes and comments. Keep them coming and I'll share your thoughts here. And if you haven't already voted, please vote today. Polls close midnight, Wednesday, September 30th.

Nancy Schwartz on September 15, 2009 in Awards, Nonprofit Communications, Strategy, Taglines | 0 comments
Tags:, , , , , , , ,

<< Back to Main