What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?
And what if you could perform this marketing transformation with expert guidance in just 6 weeks?
Well now you can, starting Tuesday, May 7. But there are just three seats left… Learn more here.
Note:No worries if you’re unable to make the first live webinar on May 7. I’ll guide you into the program and webinar recordings (video and audio) including all Q&As, plus the slide deck, will be available for review at your convenience.
This is it, your last chance to get the keys to the kingdom and join the 24% of nonprofits whose messages move people to act.
Register right now to get a seat for today’s (3/27) webinar! 98% of seats are already taken.
If you can’t make it today, register anyway. You’ll get the video recording.
4 Steps to Relevant Nonprofit Messages
Date: Wednesday, March 27, 2013 Time: 1:00-2:00PM EDT / 10:00-11:00AM PDT Replay: If you can’t make this time, register anyway. All registrants get the video recording.
Even before you ever imagined you’d be a nonprofit marketer or fundraiser, I bet you knew it was all about the words, a.k.a. the messages. That when you read an email or letter, or scanned a website or poster, you responded immediately and strongly to the words that you connected with, and not at all to those that didn’t.
Yet the reality is that crafting the words themselves is only a a small part of the total effort required to develop relevant messages that will move your network to act—to give, partner, volunteer or whatever else you want people to do!
I’m continually amazed at how much more is required to create Aha! messages beyond the time I spend actually writing for clients and for the blog and e-newsletter. You probably find the same.
Now, you can join the 24% of nonprofits whose messages move people to give, volunteer, participate and more:
Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT Please register even if you can’t make it at this time. You’ll get the video recording to review at your convenience. Register Now
Note: I made an error in scheduling this webinar—It’s the second day of Passover and I apologize to those of you who will be observing that day.
Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 AM PDT If you can’t make this time, register anyway. All registrants receive the video recording. Register Now
You’ve got to connect with your target audience to spur them to act…to give, to sign, to volunteer.
Last week, I had the absolute pleasure of diving deeper into the science of communications with Ira Flatow, host of radio show Science Today, and Sendhil Mullainathan, Professor of Economics at Harvard, who specializes in behavioral economics.
These rare birds—science specialists fluent in bringing scientists and the public together in dialogue—quickly jumped into a compelling discussion on how the mind interacts with messages and data to understand the world around us, and decide how to act.
“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to smoothly explain your organization and your role there by the time you reached your floor.”
But that traditional elevator pitch is dead! Here’s why, and how to persuade people to give, volunteer and support your cause today: READ MORE
Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.
“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to smoothly explain your organization and your role there by the time you reached your floor.”
But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how: READ MORE
You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.
Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. I’m hope to motivate you to change that with this easy-to-get-to success story from Help a Reporter Out (HARO)—a wonderful free service that links reporters with expert sources.
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
