Please join me on Wednesday, May 30 to learn how to stop striking flat notes with your target audiences and join the 16% of nonprofits whose messages resonate and spur action.
80% of seats are already gone, so it’s now or never.
Master the 4 Keys to Pitch-Perfect Messaging
Date: Wednesday, May 30, 2012
Time: 1:00-2:00PM EDT/10:00-11:00PM PDT
Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.
I want to provide you with more of the tools, training and guidance you want to strengthen your organization’s messages, so you can connect more quickly and strongly with audiences to spur the actions you need.
Please take 5 minutes to complete this survey. Your insights and feedback are crucial!
Date: Wednesday, May 30, 2012 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT
If you can’t make this time, register anyway. All registrants receive the video recording.
Register Now
You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.
Messages are the way to build relationships. You need to learn how, now. Register today—50% of seats reserved in first week of announcement. 
Without strong messages, it’s impossible to connect. And there’s simply no way you’ll build the mutually-satisfying relationships with passionate supporters you need to meet your organization’s overall goals.
But just 16% of nonprofit messages connect
Survey findings indicate that 84% of nonprofit communicators admit their messages fail to connect with the people they need to engage as donors, partner, volunteers and more. And that poor messaging gets in the way of achieving the change they seek.
Now you can close this critical gap
You can close this gap, and the sooner you do so the better. But even if you recognize that you need to strengthen your messages, many of you don’t know where to start. I’ll show you how in this free 60-minute webinar.
You will learn:
You’ll finish the webinar with a clear path to messaging that connects with your target audiences and spurs the actions you need to move your cause forward. Messaging for mission!
Congrats to the American Library Association for designing this 5-star message for National Library Week, brought to my attention by an NBC correspondent who saw it on his way to work and shared it on Facebook.
Here are the three elements that generate an instant “aha:”
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I’d love to have you join me for the next Message Focus Project, starting March 6.
Participants adore this immersive, limited-enrollment learning experience, and are thrilled to finish the program with a tested tagline ready to launch, message development skills, and long-term marketing brainstorming partners (in just 8 weeks). Learn more here.
And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you can participate right from your desk. No travel expenses, or time wasted! Register now.
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Like many of you, I’m interested in seeing where Susan B. Komen for the Cure goes after last week’s controversy. I wish the best to them—they’ve done so much very good work over the years. I hope they are able to refocus, clarify their mission and act on it, then communicate well around it.
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The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve. I’ll share my thoughts with you again in a few days, once I get some distance from the story.
Update noon, Feb. 3, 2012
Komen just restored its funding to Planned Parenthood, according to CNN breaking news. The is the best decision Komen’s made in days. Who knows if there’s any way to clean up the mess it’s poor policies and communications have left behind? I think the damage is done.
Update 11am, Feb. 3, 2012
1) Komen’s partnership to earn a percentage of pink gun sales is brought to light. They’d prefer to be associated with guns than with Planned Parenthood.
2) Komen affiliates are struggling to stay afloat. Here’s a summary of affiliate statements made in response to headquarter’s actions. I empathize with the affiliates; they’re victims of Komen’s bungle.
Update, 8pm, Feb. 2, 2012
1) The groundswell of support for access to quality health care for women continues to grow:
Great news: Komen has restored its funding to Planned Parenthood.
Follow-up Update here
Susan G. Komen for the Cure (Komen) has struck out again. Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders—women who benefit from its support of breast cancer screening, treatment and research—to please its major donors and nurture its political connections.
In jettisoning its mission to improve women’s health, Komen opened up the door for the ready-to-roll Planned Parenthood (PP) to step in and mobilize the network of supporters it’s nurtured and energized over recent months, who then recruited their friends and families (instantaneously, via social media) into a movement to protect women’s right to good health care—all in two days!
Busted nonprofit brand, Komen, yet again. Komen busted their brand in partnering with Kentucky Fried Chicken (dig into my case study and follow-up article and you’ll see what I mean), next in suing other organizations with “cure” in their organizational or program names, and now this. Three strikes you’re out.
How to Stop Striking Flat Notes with Your Target Audiences and
Join the 16% of Nonprofits Whose Messages Resonate and Spur Action
Date: TODAY, February 8, 2011
Time: 1:00-2:00PM EST/10:00-11:00PM PST
Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.
Date: Tuesday, February 7, 2011 Time: 1:00-2:00PM EST/10:00-11:00PM PST
If you can’t make this time, register anyway. All registrants receive the video recording.
Register Now
You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.
Messages are the way to build relationships. You need to learn how, now. Register today–just a few seats are left. READ MORE
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