How many times did you get distracted already today?
It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction. That’s been one of the most significant fundraising challenges since the advent of the Internet, compounded over time by our reliance on more content on more platforms on more devices more of the time. But the first step to connecting in our age of distraction is understanding what’s going on.
Consider your habits. How much attention do you give your 8-year-old daughter’s first-time request to host a sleepover, your BFF’s distress over her mom’s increasing dementia, or your colleague’s wrangles with her boss? For most of us, the answer is “not as much as I would like to.”