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The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve. I’ll share my thoughts with you again in a few days, once I get some distance from the story.
Update noon, Feb. 3, 2012
Komen just restored its funding to Planned Parenthood, according to CNN breaking news. The is the best decision Komen’s made in days. Who knows if there’s any way to clean up the mess it’s poor policies and communications have left behind? I think the damage is done.
Update 11am, Feb. 3, 2012
1) Komen’s partnership to earn a percentage of pink gun sales is brought to light. They’d prefer to be associated with guns than with Planned Parenthood.
2) Komen affiliates are struggling to stay afloat. Here’s a summary of affiliate statements made in response to headquarter’s actions. I empathize with the affiliates; they’re victims of Komen’s bungle.
Update, 8pm, Feb. 2, 2012
1) The groundswell of support for access to quality health care for women continues to grow:
Nancy Schwartz on February 2, 2012 in Branding and Messages
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Great news: Komen has restored its funding to Planned Parenthood.
Follow-up Update here
Susan G. Komen for the Cure (Komen) has struck out again. Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders—women who benefit from its support of breast cancer screening, treatment and research—to please its major donors and nurture its political connections.
In jettisoning its mission to improve women’s health, Komen opened up the door for the ready-to-roll Planned Parenthood (PP) to step in and mobilize the network of supporters it’s nurtured and energized over recent months, who then recruited their friends and families (instantaneously, via social media) into a movement to protect women’s right to good health care—all in two days!
Busted nonprofit brand, Komen, yet again. Komen busted their brand in partnering with Kentucky Fried Chicken (dig into my case study and follow-up article and you’ll see what I mean), next in suing other organizations with “cure” in their organizational or program names, and now this. Three strikes you’re out.
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Nancy Schwartz on February 2, 2012 in Branding and Messages
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12 comments
Tags:branding, Planned Parenthood, Susan G Komen
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Nancy Schwartz on January 26, 2012 in Branding and Messages
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Register Now to Learn this Vital Skill - Seats are Almost Gone
How to Stop Striking Flat Notes with Your Target Audiences and
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Messages are the way to build relationships. You need to learn how, now. Register today–just a few seats are left. READ MORE
Nancy Schwartz on January 19, 2012 in Branding and Messages
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Register now to learn - Seats are Limited
First Session Filled Quickly & We Can’t Add Another
How to Stop Striking Flat Notes with Your Target Audiences and
Join the 16% of Nonprofits Whose Messages Resonate and Spur Action
Date: Tuesday, February 7 Wednesday, February 8, 2011 (Feb. 7 sold out within a few days, reserve your spot for the Feb. 8 session right now).
Time: 1:00-2:00PM EST/10:00-11:00PM PST
Replay: If you can’t make this time, register anyway. All registrants will receive the video recording.
You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.
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Nancy Schwartz on January 12, 2012 in Branding and Messages
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I’m always grateful to find a point of view that helps me understand more about what works communications-wise, and why. Today I want to thank nonprofit innovator Dan Pallotta for his guidance to Stop Thinking Outside the Box.
If you’re like me, you’re sick to death of the inside the box/outside the box paradigm. It’s become a cliche, so all too easy to ignore. But don’t…Pallotta makes this vital point:
Thinking outside the box without understanding the box is a petulant exercise in resistance — every idea that comes from the process has the box written all over it. It’s a reaction to the box. It’s fighting the box. It’s a child of the box….It will fail.
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Nancy Schwartz on November 29, 2011 in Branding and Messages
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Tags:Dan Pallotta, message development, messaging, nonprofit marketing
The right messages make all the difference in connecting with your target audiences.
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Nancy Schwartz on November 10, 2011 in Branding and Messages
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Tags:branding, message development, messaging, nonprofit branding, tagline awards, tagline focus project, training
I wanted to reach out to you a.s.a.p. to share some good news.
