The only last words that matter are your call to action.
Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.”
As for Joe Biden, he thanked the audience for their attention.
Tell people what you want them to do. You’ll have a much better chance of getting it.
Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for organizations like yours.
Today I’ll guide you to deliver the follow up that will keep your messengers focused and energized, and provide ongoing feedback that will strengthen your marketing and more.
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Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours.
Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Start with Part 1: Why & What and Part 2: Groundwork before digging in here, and follow with Part 4
The best infographic ever. Absorb it, print out a full-size copy, and share with colleagues, right now!
Thanks to Wilf for creating under the dazzling influence of Chip and Dan Heath!
P.S. Messages that connect, convince and convert are a priority for all organizations. Learn how to craft the most essential message—your tagline via the free Nonprofit Tagline Report and Database. Must-dos, never dos, case studies and 5,000 searchable nonprofit tagline examples!
Start here with Part One: Why & What
Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours.
The following groundwork sets the stage for sure success:
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Here’s my proposal…
You give me three minutes of your time to enter your org’s tagline(s) in the 2012 Nonprofit Tagline Awards.
Enter now
In return, I invite you to this free webinar:
4 Low-Cost, High-Impact Ways to Test Message Relevance. Deal?
Enter now! Webinar seats are limited.
Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place. This is a huge opportunity to improve your connection with your base, and one that’s absolutely doable by organizations of every size.
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours—taglines for your advocacy and fundraising campaigns, and your special events.
Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns (see chart). That means 67% of advocacy campaigns (probably more, because respondent organizations may have used an advocacy campaign tagline just once) have a clear path to stronger results.
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I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC) as part of the ramp up to a big organizational anniversary.
These folks do an incredible job with few staff members and a tight budget, even as the scope of their work grows to encompass a larger region and a broader range of environmental health issues. So when EHC’s communications director asked me how to make the most of the messaging, I recommended that he train his colleagues and leadership to be effective messengers.
Your organization too can benefit hugely by pioneering an all-org message team. Here’s why that’s so important…
As of a few minutes ago, when I spoke with program manager Kim Bancsi, we have 3 spots left in the Tagline Focus Project (starts tomorrow, July 10).
When those seats are gone, I’ll close enrollment and bring my full attention to our new crop of program participants.
Now’s the time to join this hands-on, limited-enrollment production program, with one-to-one coaching from me. Register now and let’s get started!
Our just-completed Nonprofit Messages Survey of more than 1,500 nonprofit leaders reveals that most organizations fail to connect quickly and strongly with the people whose help they need.
Get this: 76% of nonprofit marketers and fundraisers like you say their key messages are irrelevant to the people who need to hear them to be motivated or reminded to act. These messages generate a ‘so what, who cares’ rather than an Aha!
Poor messages hold you back from the change you seek! That’s a serious—but fixable—problem, and the survey findings carve a clear path to boosting connection and action!
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