Branding and Messages

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Date: Wednesday, March 27, 2013      Time: 1:00-2:00 PM EDT/10:00-11:00 AM PDT
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You’ve got to connect with your target audience to spur them to act…to give, to sign, to volunteer.

And your messages are the way to build relationships. You need to learn how to craft them, now. Register today—just a few seats remain as of March 23.

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Nancy Schwartz on March 7, 2013 in Branding and Messages | 0 comments

Last week, I had the absolute pleasure of diving deeper into the science of communications with Ira Flatow, host of radio show Science Today, and Sendhil Mullainathan, Professor of Economics at Harvard, who specializes in behavioral economics.

These rare birds—science specialists fluent in bringing scientists and the public together in dialogue—quickly jumped into a compelling discussion on how the mind interacts with messages and data to understand the world around us, and decide how to act.

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Nancy Schwartz on March 5, 2013 in Branding and Messages | 1 comment
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New Nonprofit Elevator Pitch

Part One: New Pitches 1-3

“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that traditional elevator pitch is dead!  Here’s why, and how to persuade people to give, volunteer and support your cause today:  READ MORE

Nancy Schwartz on February 13, 2013 in Branding and Messages | 0 comments
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I think you see what I mean. (Watch video here)

Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.

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Nancy Schwartz on January 31, 2013 in Branding and Messages | 0 comments
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“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how:
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Nancy Schwartz on January 14, 2013 in Branding and Messages | 4 comments
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You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. I’m hope to motivate you to change that with this easy-to-get-to success story from Help a Reporter Out (HARO)—a wonderful free service that links reporters with expert sources.

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Nancy Schwartz on January 8, 2013 in Branding and Messages | 3 comments
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Here’s an incredibly inventive and memorable way to introduce your organization’s new name—don’t make a big deal about it.

Most organizations introduce a new name by talking about themselves—the why and how of the name change. Blah, blah, blah…

Instead, learn from Splash’s success.
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Nancy Schwartz on December 4, 2012 in Branding and Messages | 3 comments
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The only last words that matter are your call to action.

Vice-Presidential candidate Paul Ryan aced it in his closing statement to last week’s debate: “The choice is clear, and the choice rests with you. And we ask you for your vote. Thank you.”

As for Joe Biden, he thanked the audience for their attention.

Tell people what you want them to do. You’ll have a much better chance of getting it.

Nancy Schwartz on October 16, 2012 in Branding and Messages | 0 comments

Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for organizations like yours.

Today I’ll guide you to deliver the follow up that will keep your messengers focused and energized, and provide ongoing feedback that will strengthen your marketing and more.
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Nancy Schwartz on October 10, 2012 in Branding and Messages | 0 comments
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Asking every staff member and leader to become an effective messenger, and training them to do so, is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours.

Here is the type of training and tools you’ll need to build your colleagues’ message delivery skills. Start with  Part 1: Why & What  and Part 2: Groundwork  before digging in here, and follow with Part 4

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Nancy Schwartz on August 13, 2012 in Branding and Messages | 0 comments
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