I’d like to invite you to joining me in my new intensive, small group training program on message development, the Message Focus Project (MFP). And, when you sign up by December 31, you’ll save $200 on the registration fee.
READ MORE
Branding and Messages
I wanted to reach out to you a.s.a.p. to share some good news.
Registration just opened for my next Message Focus Project (formerly known as the Tagline Focus Project), to start Tuesday, February 14.
I’m always grateful to find a point of view that helps me understand more about what works communications-wise, and why. Today I want to thank nonprofit innovator Dan Pallotta for his guidance to Stop Thinking Outside the Box.
If you’re like me, you’re sick to death of the inside the box/outside the box paradigm. It’s become a cliche, so all too easy to ignore. But don’t…Pallotta makes this vital point:
Thinking outside the box without understanding the box is a petulant exercise in resistance — every idea that comes from the process has the box written all over it. It’s a reaction to the box. It’s fighting the box. It’s a child of the box….It will fail.
The right messages make all the difference in connecting with your target audiences.
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?
And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?
Well now you can, starting next Tuesday, November 15. But there’s just one seat left… Learn more here. READ MORE
I’d like to invite you to joining me in my new intensive, small group training program on message development, the Tagline Focus Project (TFP).
Just 5 seats left — program starts November 15
You’ll immerse yourself in getting to know your audiences and learning how to craft messages that engage them via small group trainings and one-to-one coaching and critiques—working from the comfort and convenience of your own desk.
READ MORE
It takes a team to create great messaging.
As I prepare to begin the Tagline Focus Project (TFP) program on November 15, many of you have gotten in touch with questions. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.
It doesn’t have to be that way.
That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 12) like you this fall, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences. READ MORE
The Breakthrough Messaging Pyramid
I’m thrilled to invite you to join me for the second session of the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — messages that fail to connect with the folks you need to help you move your mission forward.
BONUS: Free E-Guide
When I recently asked you and other nonprofit leaders to share the one book that has most influenced your professional lives, I had no idea what I’d hear back.
So I was thrilled to hear so many passionate stories about books that have made a huge difference; to hear that immersing oneself in a work that is longer, richer and frequently read in a distinct format (be that hard copy or an e-reader) remains a unique experience; and that this method of constant learning and growing is critical for staying fresh and energized about work (and life).
Now, drawing from these submissions, I’ve edited this must-read list — The Book that Changed My Life: 129 Recommendations from Nonprofit Experts Around the World. READ MORE
Register now to learn
How to Stop Striking Flat Notes with Your Target Audiences and
Join the 16% of Nonprofits Whose Messages Resonate and Spur Action
Date: Wednesday, October 5, 2011
Time: 3:00-4:00PM EST/12:00-1:00PM PST
Replay: If you can’t make this time, register anyway. All registrants will get the video recording.
REGISTER NOW
Over the last years, American Rivers has conducted in-depth research with a variety of Chesapeake Bay leaders on their understanding of polluted stormwater runoff and potential solutions, and their response to a variety of messages. They do great work.
So I was thrilled to find this clear, well-tested message development worksheet American Rivers developed for organizations advocating for better stormwater solutions. This approach is applicable to your message development around any issue, in any region.
READ MORE
<< Back to Main
