Branding and Messages

Relevant Nonprofit MessagesWhat if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing transformation with expert guidance in just 6 weeks?

Well now you can, starting Tuesday, May 7. But there are just three seats leftLearn more here.

Note: No worries if you’re unable to make the first live webinar on May 7. I’ll guide you into the program and webinar recordings (video and audio) including all Q&As, plus the slide deck, will be available for review at your convenience.

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Nancy Schwartz on May 6, 2013 in Branding and Messages | 0 comments
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This is it, your last chance to get the keys to the kingdom and join the 24% of nonprofits whose messages move people to act.

Register right now to get a seat for today’s (3/27) webinar! 98% of seats are already taken.

If you can’t make it today, register anyway. You’ll get the video recording. 

4 Steps to Relevant Nonprofit Messages
Date: Wednesday, March 27, 2013 Time: 1:00-2:00PM EDT / 10:00-11:00AM PDT
Replay: If you can’t make this time, register anyway. All registrants get the video recording.

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Nancy Schwartz on March 26, 2013 in Branding and Messages | 0 comments
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Even before you ever imagined you’d be a nonprofit marketer or fundraiser, I bet you knew it was all about the words, a.k.a. the messages. That when you read an email or letter, or scanned a website or poster, you responded immediately and strongly to the words that you connected with, and not at all to those that didn’t.

Yet the reality is that crafting the words themselves is only a a small part of the total effort required to develop relevant messages that will move your network to act—to give, partner, volunteer or whatever else you want people to do!

I’m continually amazed at how much more is required to create Aha! messages beyond the time I spend actually writing for clients and for the blog and e-newsletter. You probably find the same.

Now, you can join the 24% of nonprofits whose messages move people to give, volunteer, participate and more:

Register Now to Learn this Vital Skill - Seats Filling Fast
4 Steps to Aha! Messages

Date: Wednesday, March 27, 2013      Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT
Please register even if you can’t make it at this time. You’ll get the video recording to review at your convenience.
Register Now

Note: I made an error in scheduling this webinar—It’s the second day of Passover and I apologize to those of you who will be observing that day.

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Nancy Schwartz on March 12, 2013 in Branding and Messages | 0 comments

Register Now to Learn this Vital Skill - Seats Filling Fast
Join the 24% of Nonprofits Whose
Messages Move People to Give, Volunteer, Participate +

Date: Wednesday, March 27, 2013      Time: 1:00-2:00 PM EDT/10:00-11:00 AM PDT
If you can’t make this time, register anyway. All registrants receive the video recording.
Register Now

You’ve got to connect with your target audience to spur them to act…to give, to sign, to volunteer.

And your messages are the way to build relationships. You need to learn how to craft them, now. Register today—just a few seats remain as of March 23.

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Nancy Schwartz on March 7, 2013 in Branding and Messages | 0 comments

Last week, I had the absolute pleasure of diving deeper into the science of communications with Ira Flatow, host of radio show Science Today, and Sendhil Mullainathan, Professor of Economics at Harvard, who specializes in behavioral economics.

These rare birds—science specialists fluent in bringing scientists and the public together in dialogue—quickly jumped into a compelling discussion on how the mind interacts with messages and data to understand the world around us, and decide how to act.

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Nancy Schwartz on March 5, 2013 in Branding and Messages | 1 comment
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New Nonprofit Elevator Pitch

Part One: New Pitches 1-3

“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that traditional elevator pitch is dead!  Here’s why, and how to persuade people to give, volunteer and support your cause today:  READ MORE

Nancy Schwartz on February 13, 2013 in Branding and Messages | 0 comments
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I think you see what I mean. (Watch video here)

Former Congresswoman Gabby Giffords, who survived a gunshot wound to the head in a January 2011 shooting spree, has spent the last two years re-learning how to walk, talk, read and write. And she opened yesterday’s Senate hearings on gun control with this unforgettable statement.

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Nancy Schwartz on January 31, 2013 in Branding and Messages | 0 comments
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“From the minute the first elevator zoomed up in 1853, people have been polishing their elevator pitches. The idea was that if the big prospect ever strode into your elevator, you’d be able to  smoothly explain your organization and your role there by the time you reached your floor.”

But that elevator pitch is dead, and you need to take a radically new approach. Here’s why, and how:
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Nancy Schwartz on January 14, 2013 in Branding and Messages | 4 comments
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You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.

Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. I’m hope to motivate you to change that with this easy-to-get-to success story from Help a Reporter Out (HARO)—a wonderful free service that links reporters with expert sources.

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Nancy Schwartz on January 8, 2013 in Branding and Messages | 3 comments
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Here’s an incredibly inventive and memorable way to introduce your organization’s new name—don’t make a big deal about it.

Most organizations introduce a new name by talking about themselves—the why and how of the name change. Blah, blah, blah…

Instead, learn from Splash’s success.
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Nancy Schwartz on December 4, 2012 in Branding and Messages | 3 comments
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