Budgeting

Flickr: Two Ladies & Two Cats The hands-down, most hated and most frequently-avoided marketing task is budgeting. Believe me, I hear it constantly.

Now’s the time to get past this bias and digest the coming series on on budgeting how-tos. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, that works as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals. READ MORE

Nancy Schwartz on April 6, 2017 in Budgeting | 0 comments
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juliebrownGuest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.  And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers.

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources:  financial and talent.  Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives.
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Guest Blogger on May 8, 2014 in Budgeting | 5 comments
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Dive into this third installment in my series to learn how to shape and use budget projections. Here are Part One and Part Two of the series.

Q: How important is it that my actual expenses match my projection? I feel like my marketing budget is just made up.

A: Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your marketing plan. That’s a crucial ingredient in your marketing decision making, so there’s no avoiding projecting what your expenses will be.

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Nancy Schwartz on November 8, 2011 in Budgeting | 0 comments

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. You’ll find Part One here.

Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need?

A: Connect the dots between your marketing goals and what it will take to get there.

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Nancy Schwartz on October 25, 2011 in Budgeting | 1 comment
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Flickr: Two Ladies & Two Cats The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again.

But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals. READ MORE

Nancy Schwartz on October 17, 2011 in Budgeting | 3 comments
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