Today’s the day: #GivingTuesday 2015. “We have a day for giving thanks. We have two for getting deals. [Today], we have #GivingTuesday, a global day dedicated to giving back.”
Whether your organization is full into Giving Tuesday, or you’re watching from the sidelines to determine whether it’s right for you, there’s lots to learn by noting what participating organizations are doing. Even if you ultimately decide to maintain 100% focus on year-end, it’s important to know what else your prospects are seeing each December. Take these three steps now:
Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites.
Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship! We also want as many people as possible rallying for our cause.
Here’s where peer-to-peer (P-to-P) fundraising comes in, as a reliable method of leveraging your existing audience to raise money on your behalf. It’s a great way to reach a broader audience, activate new donors, and re-engage current supporters.
You tell us that your biggest challenge is getting your peer-to-peer fundraisers prepared, informed, and engaged. This five-part fundraising toolkit will be a great help: READ MORE
Try this fundraising mash-up to close the yawning giving gap you might not even know you have!
Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take—The Missing Middle: Neglecting Middle Donors is Costing You Millions—and you get a clear call to action for every fundraiser.
Although these two middles are differently defined—the first based on income level, whereas the Sea Change study probes donors who give from $250 to $900 annually to a single org—there’s just one conclusion: There’s more value in middle donors than we imagined.
Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? Should you have built an all-org #GivingTuesday giving team to capitalize on the relationships with donors and prospects many of your colleagues already have?
Woulda coulda shoulda for #GivingTuesday 2014 but now’s the time to document ideas and goals to boost your 2015 #GivingTuesday results. Here’s how:
Guest author Jenna Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits.
The beauty of a movement like #GivingTuesday is that the nonprofit world gets to shine in the midst of the chaotic and overwhelming madness that is the holiday retail season.
But let’s face it: when your nonprofit is one of hundreds, or thousands participating in this growing global giving day, making your story stand out can be an intimidating task. You’ve got a short lead in to December 2, and then you have 24 hours (less if you think about when people are awake and online) to inspire people to give.
So how do you amp up your fundraising appeal in a way that encourages people to click that donate button? Use the power of storytelling! Here are a few of my favorite tips to consider as you craft your storytelling plan for #GivingTuesday.
1) Make your story relevant
When planning a move, people always say “location, location, location.” For #GivingTuesday, it’s of the utmost importance to keep things relevant. And we’re not just talking about staying on topic to your mission—but think of the time of year, think seasonal.
Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new.
What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!
Now—with the release of Integrated Fundraising: The Good, the Bad & the Ugly, by Mal Warwick/DonorDigital—we have proof of the ways most donor communications fail, and the impact that failure makes. If you’ve asked for resources to strengthen donor communications and have been turned down, or just haven’t found the time to tackle them, here’s the kick-in-the-pants you need.
Welcome to guest blogger Amy Eisenstein, whose superb guidebook—Major Gift Fundraising for Small Shops—was just released . Grab it, it’s great.
Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how?
Fundraisers who work in small development shops are frequently overwhelmed by the details of grant writing, direct mail, and event planning. I’ve been there, and I bet you have too.
As a result, you can end up leaving a lot of money on the table. And you marketers face the same pressures from a different set of challenges!
I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10.
Register today with this discount code (SPEAKER75) and you’ll get $75 off.
You see, I was lucky enough to be invited to speak at the first-ever Engage Conference last year. The tight group of participants were fantastically “engaged,” so the speaking part was great. Even better, was that I learned so much from the other sessions and other participants!
When my friend and colleague, Joe Waters, told me he was writing a hands-on guide to fundraising with businesses (a.k.a. cause marketing), I was absolutely delighted.
You’ve probably seen the same coverage I have on cause marketing, covering big orgs partnering with big corporations—like Miracle Treat Day (Children’s Miracle Network with Dairy Queen) and the Kraft Fight Hunger Facebook page for Feeding America. So I was eager to see how Joe would make this high-value fundraising strategy available to the rest of the nonprofit world and extend it to include partnering with businesses like the diner down the street or the independently-owned supermarket in town.
Eureka! In Fundraising with Businesses, Joe lays out 40 doable ways to partner with businesses to raise money for your cause. He provides a fresh take on traditional approaches from register fundraisers to payroll deductions and introduces a slew of innovative techniques from #hashtag fundraisers to scan-to-give, showing how every organization—including yours—can work with businesses to raise cash.
Welcome to guest blogger, James Porter. James is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.
Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. More satisfying experiences lead to more of the actions you need (results!).