Fundraising: Innovations & Research

Roger CraverWhat a week it was! Among other adventures last week, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.

Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.

You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.

Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:

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Nancy Schwartz on May 14, 2013 in Fundraising: Innovations & Research | 2 comments
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Engage Fundraising ConferenceI’m in for this conference, and want to tell you about it before the limited number of seats (just 125) are gone. It’s a first-time in-person conference sponsored by FundRaising SuccessEngage 2013: A FundRaising Success Case Study Conference.

You may be wondering why a marketer like me is so enthused about a fundraising conference but I know that 1) Many of you wear both hats, and even if you don’t 2) fundraising and marketing must be strong partners, and the better you understand the other half, the better you’ll be able to move your supporters to act.

What’s different about Engage? Lots! It’s:
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Nancy Schwartz on February 19, 2013 in Fundraising: Innovations & Research | 0 comments
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This simple idea is driving a national movement—On Tuesday, November 27, charities like yours are coming together with families and individuals, businesses, communities and and other nonprofits around the world to transform the way people participate in the giving season. Refreshing, right?

Black Friday and Cyber Monday are shopping movements. But donating to a great cause should be treated with at least the same energy and focus.

Let’s send that message loud and clear on Tuesday, November 27, to show that we can give as good as we get. I’m participating, and I hope you will too.

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Nancy Schwartz on November 21, 2012 in Fundraising: Innovations & Research | 0 comments
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I hope that this note finds you, and your family, safe and well post-Sandy.

While the actual storm has passed, its effects are powerful here in NJ (we’re just outside NYC).

I’m lucky. My family is safe and our home without power but untouched—but many others are not. We are dealing with devastation here in such massive proportion—its impact will be felt for a long time.

Please donate right now to support these regional organizations working hard to help those most affected by the storm. These folks are on the ground, providing services right now and need your help to keep it up.

1) NYC Rescue Mission (via HopeMob)
The Mission is sheltering twice the normal number of guests but is without power and is getting low on food.

2) Elizabeth Coalition to House the Homeless
This wonderful service for homeless and near-homeless in Union County NJ never gives up. But the Coalition has had a huge increase in folks who need help post-Sandy, and is not receiving the usual food overages from grocery stores and caterers in the past few days (and isn’t likely to for the days to come).

3) Community Food Bank of New Jersey (via Feeding America)
Getting food and water all over the state where needed.

4) Covenent House New Jersey (sheltering youth and their babies in several NJ locations)

Thank you.

P.S. Our office is still without power and heat, but we’ll plan be up and running when the power is restored (likely to be next week). We’re working, to the best of our abilities, remotely, as possible.

Nancy Schwartz on November 1, 2012 in Fundraising: Innovations & Research | 1 comment
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I’m thrilled to be planning and writing the year-end appeal for the Elizabeth Coalition to House the Homeless (ECHH).

Coalition staff members and volunteers are powerhouse advocates for those who have lost their homes (or are about to) in Union County, N.J. And it’s a rare treat for me to help advance the mission of an organization so dedicated to serving a community close to home.

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Nancy Schwartz on September 18, 2012 in Fundraising: Innovations & Research | 0 comments
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This fresh take (view video here) on the Salvation Army’s decades-old kettle campaign motivated two dozen folks to give in the few minutes I was standing there.  That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer.

Relevance is the path to your marketing success in 2012. And I urge you to follow the Salvation Army’s lead in keeping in touch with their supporters and prospects, and responding to their wants, needs and preferences.
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Nancy Schwartz on December 14, 2011 in Fundraising: Innovations & Research | 1 comment
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This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it.
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Nancy Schwartz on November 1, 2011 in Fundraising: Innovations & Research | 3 comments
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Take a look right now at this outstanding example of showing it (not saying it) from a child’s right (acr)! READ MORE

Nancy Schwartz on October 18, 2011 in Fundraising: Innovations & Research | 0 comments

Our daughter Charlotte is a dedicated Brownie and I was wowed by the Girl Scouts’ high-impact fundraising as I tackled her Brownie re-registration forms this weekend.

The Girls Scouts did a great job in ensuring I couldn’t complete the form until I read their moving request for a donation to help other girls join, which was stapled on top of the registration form:

We need YOU — our inner circle of Girl Scout Families — to help us give girls access to life changing experiences that inspire them to do something BIG!

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Nancy Schwartz on September 6, 2011 in Fundraising: Innovations & Research | 0 comments
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I had the incredible opportunity last month to work with nearly 100 of New Zealand’s charities and associations at the first-time Marketing by Association conference. These folks are working hard and creatively, and were an absolute pleasure to speak with!

In addition, I had the fun of being invited to guest on The Breakfast Show, New Zealand’s equivalent of Good Morning America. The focus (and this was the day before the earthquake in Christchurch, New Zealand) was how charities can survive in these tough times. Here’s the video clip of my interview!

P.S. Learn how to strengthen your nonprofit’s marketing impact with the new Guide to Nonprofit Marketing Wisdom.

Nancy Schwartz on March 15, 2011 in Fundraising: Innovations & Research | 0 comments
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