Fundraising: Innovations & Research

major-gift-fundraisingWelcome to guest blogger  Amy Eisenstein, whose superb guidebookMajor Gift Fundraising for Small Shops—was just released . Grab it, it’s great.

Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how?

Fundraisers who work in small development shops are frequently overwhelmed by the details of grant writing, direct mail, and event planning. I’ve been there, and I bet you have too.

As a result, you can end up leaving a lot of money on the table. And you marketers face the same pressures from a different set of challenges!

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Nancy Schwartz on March 18, 2014 in Fundraising: Innovations & Research | 0 comments
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Engage2014

I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10.

Register today with this discount code (SPEAKER75) and you’ll get $75 off.

You see, I was lucky enough to be invited to speak at the first-ever Engage Conference last year. The tight group of participants were fantastically “engaged,” so the speaking part was great. Even better, was that I learned so much from the other sessions and other participants!

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Matt Koltermann on February 27, 2014 in Fundraising: Innovations & Research | 0 comments

Fundraising with Businesses by Joe WatersWhen my friend and colleague, Joe Waters, told me he was writing a hands-on guide to fundraising with businesses (a.k.a. cause marketing), I was absolutely delighted.

You’ve probably seen the same coverage I have on cause marketing, covering big orgs partnering with big corporations—like Miracle Treat Day (Children’s Miracle Network with Dairy Queen) and the Kraft Fight Hunger Facebook page for Feeding America. So I was eager to see how Joe would make this high-value fundraising strategy available to the rest of the nonprofit world and extend it to include partnering with businesses like the diner down the street or the independently-owned supermarket in  town.

Eureka! In Fundraising with Businesses, Joe lays out 40 doable ways to partner with businesses to raise money for your cause. He provides a fresh take on traditional approaches from register fundraisers to payroll deductions and introduces a slew of innovative techniques from #hashtag fundraisers to scan-to-give, showing how every organization—including yours—can work with businesses to raise cash.

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Nancy Schwartz on January 29, 2014 in Fundraising: Innovations & Research | 0 comments

Get More from SalesforceWelcome to guest blogger, James Porter. James is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases. 

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. More satisfying experiences lead to more of the actions you need (results!).
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Nancy Schwartz on January 23, 2014 in Fundraising: Innovations & Research | 3 comments
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Fundraising GoalsHere’s what my dear friend and colleague, Kivi Leroux Miller, said when I asked her to share the most important takeaway from her just-released 2014 Nonprofit Communications Trends Report:

In far too many organizations, communications/marketing staff and development/fundraising staff aren’t talking or cooperating, and in the worst cases, are working at cross-purposes. Your goals don’t have to be completely in sync, but they must be aligned.

Oh yeah, they do. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you won’t get anywhere with your outreach on either front. Actually, the impact will be far worse than that—you’ll alienate prospects and supporters by confusing them with an inconsistent experience, a proven recipe for pushing folks far, far away.

Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on:

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Nancy Schwartz on January 16, 2014 in Fundraising: Innovations & Research | 0 comments
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Donor Retention Rules!Donor retention is an absolute priority (again) for 2014. Yet the path to donor retention success remains elusive for so many organizations. How about yours?

Please join me in thanking Frank Barry and the Blackbaud team for sharing donor retention guidance from some of the smartest fundraising experts out there. I’m thrilled to be included!

Here’s my #1 donor retention recommendation—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships:

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Nancy Schwartz on January 9, 2014 in Fundraising: Innovations & Research | 3 comments
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We’re at countdown time for your year-end campaign.

Realistically, you can’t do much to strengthen your database (e.g. your ability to segment your list as you want to) or re-brand at this point. But…there is one element you can strengthen NOW to help you hit your fundraising goal this year—your email subject lines.

Your subject lines are vital—If your people don’t open your email, you won’t motivate interest OR donations. In fact, the likelihood of meeting your year-end fundraising goals is linked directly to improving your open rates.

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Nancy Schwartz on December 11, 2013 in Fundraising: Innovations & Research | 1 comment

Together, Forever, in NJ

Me and you, together in the same place? I’d love that.

Let’s lunch and learn together! Please join me next Tuesday, October 8, in nearby Edison NJ, to build your skills on:

Relevance Rules:
Right-Things Right-Now Fundraising for Nonprofit Leaders  

Register by tomorrow (Fri, Oct 4) to get the early-bird rate—just $40 to learn with me!

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Nancy Schwartz on October 3, 2013 in Fundraising: Innovations & Research | 0 comments
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WebBasedEngagement.Chart

Blackbaud just released a must-read report—findings from its Next Generation of American Giving study on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). I recommend you read the entire report and share out your top-ten findings and implications for your org with colleagues and your leadership. It’s too important to miss!

But there are two critical findings I want to share with you a.s.a.p.:

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Nancy Schwartz on August 15, 2013 in Fundraising: Innovations & Research | 5 comments
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Roger CraverPart 1—In which Roger advises how to stem the tide of lost donors.

Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing 7 of 10 donors every year. That adds up to a 25% decrease in retention rate over the last ten years. Ugh!

Here, in this out take from the fabulous Engage Conference last month, Roger drills down into the specific changes in mindsets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)

Get your donor-centered Mindset in place

1) Commit to retention—Your shift here is worth $250,000 in lifetime value (LTV) of each donor if you do it right.

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Nancy Schwartz on June 6, 2013 in Fundraising: Innovations & Research | 1 comment
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