Blackbaud just released a must-read report—findings from its Next Generation of American Givingstudy on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). I recommend you read the entire report and share out your top-ten findings and implications for your org with colleagues and your leadership. It’s too important to miss!
But there are two critical findings I want to share with you a.s.a.p.:
Part 1—In which Roger advises how to stem the tide of lost donors.
Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing 7 of 10 donors every year. That adds up to a 25% decrease in retention rate over the last ten years. Ugh!
Here, in this out take from the fabulous Engage Conference last month, Roger drills down into the specific changes in mindsets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)
Get your donor-centered Mindset in place
1) Commit to retention—Your shift here is worth $250,000 in lifetime value (LTV) of each donor if you do it right.
Part 2—In which Roger recommends specific changes to make in mindsets, methods and metrics.
Among other adventures recently, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
You may be wondering why a marketer like me is so enthused about a fundraising conference but I know that 1) Many of you wear both hats, and even if you don’t 2) fundraising and marketing must be strong partners, and the better you understand the other half, the better you’ll be able to move your supporters to act.
What’s different about Engage? Lots! It’s: READ MORE
This simple idea is driving a national movement—On Tuesday, November 27, charities like yours are coming together with families and individuals, businesses, communities and and other nonprofits around the world to transform the way people participate in the giving season. Refreshing, right?
Black Friday and Cyber Monday are shopping movements. But donating to a great cause should be treated with at least the same energy and focus.
Let’s send that message loud and clear on Tuesday, November 27, to show that we can give as good as we get. I’m participating, and I hope you will too.
I hope that this note finds you, and your family, safe and well post-Sandy.
While the actual storm has passed, its effects are powerful here in NJ (we’re just outside NYC).
I’m lucky. My family is safe and our home without power but untouched—but many others are not. We are dealing with devastation here in such massive proportion—its impact will be felt for a long time.
Please donate right now to support these regional organizations working hard to help those most affected by the storm. These folks are on the ground, providing services right now and need your help to keep it up.
1) NYC Rescue Mission (via HopeMob)
The Mission is sheltering twice the normal number of guests but is without power and is getting low on food.
2)Elizabeth Coalition to House the Homeless
This wonderful service for homeless and near-homeless in Union County NJ never gives up. But the Coalition has had a huge increase in folks who need help post-Sandy, and is not receiving the usual food overages from grocery stores and caterers in the past few days (and isn’t likely to for the days to come).
P.S. Our office is still without power and heat, but we’ll plan be up and running when the power is restored (likely to be next week). We’re working, to the best of our abilities, remotely, as possible.
Coalition staff members and volunteers are powerhouse advocates for those who have lost their homes (or are about to) in Union County, N.J. And it’s a rare treat for me to help advance the mission of an organization so dedicated to serving a community close to home.
This fresh take (view video here) on the Salvation Army’s decades-old kettle campaign motivated two dozen folks to give in the few minutes I was standing there. That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer.
Relevance is the path to your marketing success in 2012. And I urge you to follow the Salvation Army’s lead in keeping in touch with their supporters and prospects, and responding to their wants, needs and preferences. READ MORE