Getting Attention

Reader Favorites to Power Up Your Nonprofit Communications in 2010This year saw the explosion of social media, online video and mobile content. We’ve friended, tweeted and absorbed more content on the web in 2009 than ever before. This means there’s more content competing for your audiences’ attention, so getting the basics right is an absolute imperative.

Take a look at this list of 2009’s most popular Getting Attention articles for insight into mastering your core marketing components in 2010 and beyond.

1. This Creative Brief Template Helps Ensure Powerful Copy and Design

Taking the time and energy to craft a thorough summary of your goals, preferences and needs for a writing or design project will save time and money, and ensure you get the results you envisioned.  This article and template give you everything you need to succeed.

2.  Nonprofits’ Most Missed Marketing Tool — Email Signatures

Crafting your email signature to feature key information about your organization is a simple and inexpensive way to communicate your message to your contacts. Read this article to learn what works best.

3.  How to Design an Effective Marketing and Communications Budget (Case Study)

More than ever, it’s vital to have a plan and budget to guide and support your marketing efforts.  Dive into this article to learn how to outline a budget that will help you accomplish your goals.

4.  5 Steps to Great Graphic Design for Your Nonprofit

Finding the right graphic designer or team is challenging. But now there’s help: This article breaks the selection process down into five easy steps for developing strong relationships with the right designers. This is a proven path to design work that conveys the essence of your org while captivating your audiences.

5.  How to Write a Letter to the Editor that Gets Published and Read

A letter to the editor is great alternative to a news story for nonprofits, giving your org the chance to state an opinion, offer an alternative viewpoint, or move someone to action, in your own words. Here are 10 proven guidelines for letter to the editor success.

P. S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Flickr photo: go-mel

 

Amy Kehoe on December 10, 2009 in Branding and Messages, Case Studies, Copywriting, Getting Attention, Graphic Design, Media Relations and Press, Nonprofit Communications, Planning and Evaluation, Recommended Resources | 1 comment
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Just Logged Reader 100,000 this MorningI’ve been blogging for a fantastically fun (albeit labor-intensive) 19 months now, and just hit my 100,000th reader. Here’s my very first Getting Attention post.

At this point, I just couldn’t not blog. It’s food for my intellect and creativity, and keeps me up on all the stuff I need to parse as context for nonprofit communications clients. So Getting Attention is a huge benefit to me, as well as (I hear) to nonprofit marketer readers.
If you think it has value, I’d love you to spread the word to friends and colleagues in the field.

Thanks to all of you for reading, commenting and sending your words of thanks and support. Your feedback means the world to me.

All the best,
Nancy

P.S. Make sure you don’t miss a post by subscribing to via your blog reader, or via email. Do it today at top right of the blog home page.

Missing out on the Getting Attention e-newsletter? Subscribe now for in-depth articles and case studies on nonprofit marketing.

Nancy Schwartz on April 9, 2008 in Blogging for Nonprofits, Getting Attention, Nonprofit Communications | 0 comments
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