I’m a devoted participant in Anne Holland’s blog, Which Test Won. Participant rather than reader because each week Anne offers up a challenge, asking marketing geeks like us to vote on which version of the landing page design, e-news subscription form or donate here pop-up worked best: A vs. B. These are real-life marketing case studies!
This week’s test pinpoints the best way to design the search box on your nonprofit’s website. Which do you think works best, A vs. B?
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Reserve Your Spot by Sunday July 31 to Save $100 — Join us at the Total Focus Marketing Plan Workshop, October 12 in NYC.
This is the time to propel your organization’s marketing forward with a smart plan. My partner, Nonprofit Marketing Guide’s Kivi Leroux Miller and I can help you do that in a single day.
We’ll walk you through the creation of a focused, doable marketing plan — one that clarifies what you should be doing marketing wise and maps how to get there.
You’ll end the day with your draft of a clear and practical marketing plan that will work for your organization—one you are fully capable of implementing.
This is the time to propel your organization’s marketing forward with a smart plan! And I can help you do that in a single day — October 12, in New York City.
I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan.
Join us for the Total Focus Marketing Plan Workshop, October 12 in New York City. But don’t wait: This is the final Total Focus Workshop we’ll be giving in 2011, and seats are filling fast!
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I recently received this Ask Nancy query and was eager to respond ASAP, as this is a question I hear frequently from nonprofit communicators like you…
Dear Nancy,
Colleagues at two other organizations in our county are in the middle of communications audits. I’m interested, but don’t know what that process would mean for our organization.
What is a communications audit, and what value does it deliver? We’re overloaded as it is and it’s hard to even consider taking on even one more thing!
Thanks much,
Denise Harris, Project Director
Human Services Coalition
Welcome to our newest guest blogger, Rebecca Leaman. Rebecca (@rjleaman) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs.
Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve.
Now, however, with all the possibilities offered by low-cost, fast-changing technology tools and social media, ”overwhelm” can be as big a roadblock as budget constraints. Where do you even start?
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Join Kivi and Me for this Free WebinarMy friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.
You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!
When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.
Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.
Register now for this free webinar today, Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).
We’re really looking forward to discussing this critical step to nonprofit marketing success with you! Join us.
Join Kivi and Me for this Free WebinarMy friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.
You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!
When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.
Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.
Register now for this free webinar on Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).
Seats are limited so register today.
I have so much to do but don’t know where to start!
That’s the crucial–but seldom acknowledged or discussed–challenge on which I co-led a vibrant mind meld at the Nonprofit Technology Conference (#11NTC), along with superstars Katya Andresen, Kivi Leroux Miller and Sarah Durham.
We were thrilled at the number and engagement level of the hundreds folks squished in the room. In fact, discussion got so lively we were hushed by the organizer of the session in the next room! That request exemplifies the excitement of the crowd in discussing this stuff and in meeting each other–brainstorming partners in the making!
Katya created these summary slides on the fly as we provided one-minute consulting and participants shared their bright ideas on how to:
Here are a few other outtakes on the session:
What do you have to add to these bright spots? Please share it here.
P.S. Get a jump start on your marketing planning via the Total Focus Marketing Plan Workshop led by Kivi Leroux Miller and me. Karen and Tara participated last fall with great result! 2011 workshops are scheduled for June 16 in Seattle and October 12 in New York City. Learn more now–the workshops sold out last year and 2011 seats are going fast!
Last week I had the opportunity to join three fantastic colleagues to share guidance on this crucial nonprofit marketing challenge at #11NTC (NTEN’s annual conference). And I want to share that guidance with you.
What a pleasure to work with Kivi Leroux Miller of NonprofitMarketingGuide.com; Karen Secular, Communications Director at the Arnold P. Gold Foundation; and Tara Collins, Communications Director at the Watershed Agricultural Council! And what a thrill to have so many focused, sharp, engaged session participants asking questions and sharing their wisdom.
Weaving your loose ends together is a prerequisite to your nonprofit marketing success but remains, for so many of you, a stubborn barrier. Here are two key tools we shared at the session; they are a huge help in getting started with your weaving:
Here are 12 steps to weaving a tight, powerful marketing plan, highlighted by session participants via Twitter:
If you don’t have a plan, or have one that lives in your head or hopes, is just notes, not formalized and approved, or simply not working, get on it right now! It’ll change your life, and your marketing impact.
Please let me know what’s getting in your way, and I’ll give you some recommendations for pushing through!
For more insights from the session, review the slide deck and crowdsourced notes.
P.S. Get a jump start on your marketing planning via the Total Focus Marketing Plan Workshop led by Kivi Leroux Miller and me. Karen and Tara participated last fall with great result! 2011 workshops are scheduled for June 16 in Seattle and October 12 in New York City. Learn more now–the workshops sold out last year and 2011 seats are going fast!
Now it’s my turn to ask you a question.
I’m writing an article on the most productive ways for nonprofit communications and fundraising teams to work together (and together is the key word here) and would like to integrate some examples from you of what’s working (or ideas you have that haven’t been implemented yet). Each team may come into it with very different perspectives, but working together is a must, believe me!
Of course the deadline is almost here so please get in touch asap via the comments box below or simply email me! Your real-world perspective is vital to the strength of the article.
Thanks so much. I look forward to receiving your examples and suggestions!
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