planning

These are the questions you ask me most frequently:

What’s the right way to market a nonprofit like mine?

And how do I know if I’m doing the right things?

Not knowing the answers leads to self-doubt, paralysis or, worse, just doing what you’ve always done, regardless of the impact it may (or may not) have. There’s a better way.
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Nancy Schwartz on November 12, 2012 in planning | 0 comments
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Join Kivi Leroux Miller (NonprofitMarketingGuide.com) and me for this rapid fire learning experience – get your answers here.

Kivi and I recorded this half-hour webinar on July 21, 2011 to answer the questions you submitted via email, Facebook and Twitter. When you listen in here, you’ll get answers to a broad range of questions, including:
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Nancy Schwartz on August 10, 2011 in planning | 0 comments
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Reserve Your Spot by Sunday July 31 to Save $100 — Join us at the Total Focus Marketing Plan WorkshopOctober 12 in NYC.

This is the time to propel your organization’s marketing forward with a smart plan. My partner, Nonprofit Marketing Guide’s Kivi Leroux Miller and I can help you do that in a single day.

We’ll walk you through the creation of a focused, doable marketing plan — one that clarifies what you should be doing marketing wise and maps how to get there.

You’ll end the day with your draft of a clear and practical marketing plan that will work for your organization—one you are fully capable of implementing.

Register Now to Save $100

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Nancy Schwartz on July 28, 2011 in planning, Planning and Evaluation | 0 comments
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I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan. Join us for the Total Focus Marketing Plan Workshop, June 16 in Seattle.

Plan with Us for a Day—Get a Blueprint Forever
Please join us for this intensive, limited-enrollment planning seminar. It’s a special opportunity to find the solutions to your 2011-2012 marketing challenges, as we guide you to set realistic goals, craft your messages, build the support and partnerships you need, prioritize your strategies and inventory the time, treasure and talent required.

Register TodayJust a few seats for Seattle are left.

P.S. Even if can’t join us for the workshop, please join us for a no-host nonprofit happy hour in Seattle on June 15. No RSVP is necessary.

Date & Time: Wednesday June 15, 5- 7 pm
Where: Boka Kitchen & Bar – 1010 First Avenue at Madison, Seattle
We’ll have a section of the bar set aside for us. Look for the happy, nonprofit types by the high tables near the bar.

Thanks much to our good friends Peter Drury, Erica Mills and Zan McColloch-Lussier for organizing.

Nancy Schwartz on June 2, 2011 in planning | 0 comments
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Flickr:Leo-ReynoldsA few months ago I was invited by the folks at the Frogloop blog to guest author on a social media issue.

For those of you who don’t know it, Frogloop is a high-value resource focused mostly on social media. As you would expect, I was asked to write on social media.

But I found that a tough assignment.

There’s so much written on social media, and so much useful content already published on Frogloop, that I didn’t feel I had much to add. Then I realized I did have that something—to reinforce the framework that’s a prerequisite for social media (and overall marketing) success—marketing fundamentals.

You see, I’m concerned to see nonprofit marketers forsake the well-tested cornerstones of effective nonprofit marketing to do all social media, all the time. Or even 40% of the time.

I invite you to read my take here and add your perspective to the compelling conversation underway. Looking forward to hearing your point of view!

P.S. Get more in-depth articles, case studies and guides to nonprofit marketing  success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz on October 11, 2010 in planning, Social Media | 1 comment
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Right Place Right Time Nonprofit Marketing

Nothing is more important than communicating the right message to your target audience at the right place and time!

Bonus: The immediacy of this suicide prevention poster at our local train station motivates those not on the brink to consider the issue, even though it’s something we’d all rather avoid considering. Suicide becomes extremely tangible because the message is positioned where the act frequently takes place.

Here’s another effective example of right place, right time marketing.

P.S. Vote now to build your messaging skills by selecting the best in class in the 2010 Taggies – the third annual Getting Attention Nonprofit Tagline Awards competition. It’s a fun project that will help nonprofits in all fields discover what works, and why.

Nancy Schwartz on September 22, 2010 in Case Studies, planning | 0 comments
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Just Give Us One Day to
Transform Your Marketing Planning

Join us at the Total Focus Marketing Plan Workshops
Early Bird Rate Extended through Sept. 17 – Saves You $100

I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

We hope you’ll join us for this intensive, limited-enrollment planning seminar for nonprofit communicators and development staff members, board members and executive directors who do it all.

You see this day is going to be different from other workshops you’ve participated in.

You’ll immerse yourself in marketing planning for a day, as we help you shed the muddled messages and impossible to-do lists that pull you in too many directions and diminish your marketing impact.

And, most importantly, you’ll leave with a clear, focused, practical marketing plan that will work for your organization—one you are fully capable of implementing.

Don’t Miss this Opportunity –
Join Us in New York City or Washington, D.C.

Learn more now! The early-bird rate has been extended until tomorrow, Sept. 17, but seats are filling so fast that we just added a second NYC workshop on Wed., Oct. 6.

Hope to see you there!

Nancy Schwartz on September 15, 2010 in planning, Professional Development | 0 comments
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tfmp_bannerI’m partnering with my friend and colleague, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Learn more here.

Plan in a day—blueprint forever!

Please join us for this intensive, limited-enrollment planning seminar. You’ll leave with a focused, practical marketing plan that will work for your organization—one that you are fully capable of implementing.

Learn more now—Early-bird registration just opened but seats are filling fast.

Nancy Schwartz on August 19, 2010 in planning, Professional Development | 0 comments

audience researchI’m fascinated by the Russian spy ring’s attempt to  extract U.S. secrets. They counted on their ability to burrow deep into typical American life to develop their understanding of the U.S. government’s goals and strategies.

One of their primary strategies in doing so -  knowing their “audience,”  the neighbors and other folks who had to believe they were just “regular folks” – is the key to advancing your nonprofit’s marketing impact. In your case, it’s an absolute must for strengthening the relationships with your current and prospective donors, advocates, volunteers and more that are the foundation of effective nonprofit marketing.

The goal

To understand your audiences well, in order to find the intersection of their wants and needs and those of your organization. That intersection is where connection happens, followed by engagement.

The spies had their audience down cold

“A neighbor of the Murphy family described them as “suburbia personified. Richard Murphy mowed the lawn; Cynthia Murphy came home from work…with daffodils and French bread in her hands.

“Relatives, friends, classmates, neighbors and co-workers of the three couples expressed shock at the arrests, and they searched their memories for signs that something was amiss, but mostly came up blank,” according to a story in today’s New York Times.

Clearly, the spies and their colleagues back at Russia’s Foreign Intelligence Service had thoroughly studied these communities for the spies to embed themselves so successfully there.

Read the full article to learn how to get to know your audience without putting espionage to work

Trench coat, anyone?

P.S. Learn more about personas here: Create Personas to Bridge the Gap with Target Audiences

Nancy Schwartz on August 5, 2010 in Audience Research, planning | 0 comments
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Nonprofit Marketing WorkshopI’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a dayblueprint forever.

Please join us for this intensive, limited-enrollment planning seminar for nonprofit communications Nonprofit Marketing Workshopand development staff members, board members and executive directors who do it all.

Here’s what we have in mind:

  • Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions and diminishing your marketing impact.
  • You’ll leave with a focused, practical marketing plan that will work for your nonprofit – one that you are fully capable of implementing.

Two Total Focus Marketing Plan Workshop sessions are available, so save the date that’s best for you

  • Thursday, October 7 in New York City (9:00 a.m. – 4:00 p.m.)
  • Thursday, October 28 in Washington, DC (9:00 a.m. – 4:00 p.m.)

Email us today to be the first to know when registration opens, at a discount

The sessions are limited enrollment and we think they’ll fill up fast. So email us now at earlybird@nancyandkivi.com (with add me to the list in the subject line) and you’ll be the first to learn when registration opens in early July—and how to get an early bird discount.

Hope you’ll be able to join us!

P.S. To learn more, get on the early bird notification list. Just email us at earlybird@nancyandkivi.com with add me to the list in the subject line.

Nancy Schwartz on June 17, 2010 in planning, Professional Development | 0 comments
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