Now’s the time to join the Tagline Focus Project…
Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event. It’ll help you connect quickly to increase donations and other desired actions.
I’m thrilled to be back at NTC (the Nonprofit Technology Conference, this year in snowy Minneapolis) along with 1,500 other nonprofit peers. It’s a fantastic learning opportunity, both formally via the many sessions and informally (my fav) through hallway conversations and over cups of coffee.
If you’re here, I hope you’ll say hello, even if you just have a moment! A great time and place to meet is after the Marketing-Fundraising Meet & Greet Session (Thursday 1:30-3 in Marquette IX). Let’s meet or catch up then.
If you’re not headed to NTC, I’ll be reporting out on these and other sessions this week and next!
Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base.
Join me to craft yours—Learn more now: www.TaglineFocusProject.com
Our next session—I have the bandwidth to lead only two sessions each year—starts May 7.
Save $200 when you register by April 23. And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you participate right from your desk to save time and budget. Hope you’ll be able to make it.
You are the best!
You push me with your questions and comments, keeping me thinking, learning and growing. And you push back when you disagree, forcing me to make a better case (or rethink my point). You share your thanks, victories and the stuff that’s even harder to share—your down-dark frustrations.
You’re my professional fuel, and my work (and life) would simply be much less without you. So I thank you!
In appreciation, I’m sharing links to 11 of the bloggers who nourish my expertise and point of view. Fresh ideas, techniques and conversation are vital to your personal professional development and your professional success. These resources help me with that, and I hope they’ll do the same for you:
The Agitators Fundraising masters Roger Craver and Tom Belford provide original takes on fundraising that make you think twice, and sometimes even make you laugh. We all need lots of both.
Brain Pickings Maria Popova brings readers the most provocative ideas and perspectives from an amazingly broad range of disciplines and perspectives. You’ll know in a second whether the topic of the day is meaningful to you or not. Most are, at second glance if not at first. Refreshing!
Now I know it is.
Yesterday I watched Austrian Felix Baumgartner break the record for the highest-ever skydive. His dive from near-space also broke the sound barrier, as he jumped 23 miles (a.k.a. 128,000 foot) to stick it in New Mexico.
This spectacle so entranced the rest of us that we broke YouTube in trying to watch. Only temporarily, but still—8 million people were trying to see this amazing success story and crashed access to the live stream. It was compelling
But even more power than watching the jump is the kick in the pants we
can get from Baumgartner’s focus, passion and perseverance. If you don’t take risks, you won’t move forward.
Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking.
Back to school is one of the definers of fall as we know it—right up there with apples, the changing of the leaves and Halloween.
As the VP of Communications and Marketing at the Case Foundation, guest blogger Allie Burns is charged with spreading the word about the Foundation’s great work with the ultimate goal of mobilizing more people to make giving a part of their everyday lives.
Earlier this summer, we at the Case Foundation officially declared our intention to Be Fearless in our efforts to drive social change—with the hope that the philanthropic and nonprofit sectors would join us in a dialogue about how we can all embrace more experimentation and risk-taking, set bigger goals, and be more transparent about admitting and sharing lessons from failure.
As nonprofit marketers, we are often the voice of our organizations, giving us a unique opportunity to lead the way in pushing our colleagues into adopting a fearless mindset. So how can we Be Fearless in our roles? Let’s frame it in the context of our five key elements of a fearless approach:
Select that one thing (among the many things) you want to do better, and start doing it right now on a regular basis.
Make it a daily practice. Do it even when you don’t want to, your to-do list is a mile long or your lack of finesse is frustrating you to no end. Just do it.
As Copyblogger Brian Clark so eloquently demonstrates below, practice is the single route to mastery. Stop thinking on it or wishing things were different, and act! Isn’t that what you urge your prospects and supporters to do?
Now’s the time to put a memorable, repeatable tagline to work to extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com Next session starts July 10.
Save $200 when you register by June 28. And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you participate right from your desk to save time and budget.
Nothing thrills me more than travel. So what a terrific surprise it was to be invited by the folks at Connecting Up Australia to speak on messaging and train on marketing planning at their annual conference next week. My husband, Sean, and daughter Charlotte are joining me on this adventure so we can spend a bit of time vising with kangaroos and koalas, and we’ve just arrived down under!
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