Part 2: Newsjacking the Shutdown WWII Style (Case Study)
Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.
OPPORTUNITY ALERT: I urge you to leverage the shutdown in right-now fundraising and advocacy campaigns if it has increased the demand for your services and/or threatened your budget and ability to continue providing services. Make that connection, clearly and simply, and reach out today.
Updated April 20
Now that the manhunt for the suspect in the Boston bombings is over, it’s time to reassess when and how to re-engage with your base. Listen to them, closely and carefully, and analyze what they want in the context of your organization’s goals, personality and voice
But most importantly—make sure you have people, processes and decision-making criteria in place to you can reassess your approach the moment things change in the next unexpected situation. More to come on that.
Please share your take, questions and/or how your org is moving forward now here.
Here’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point—Please take 2 minutes to tell me now right now.
There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now.
And it’s not just you. It’s the world we live in. But I have a way out for you…
Nothing is more important than communicating the right message to your network at the right place and time! And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment).
Timing is everything, and no organization hits that mark better than the Environmental Working Group (EWG). They’re the royalty of relevance rules.
I just received EWG’s email heralded by the timely subject line above. And because Fourth of July is top of mind for me this week, I opened it right up.
Rest in peace, Ray Bradbury.
Just a few minutes after I saw the famed science-fiction mastermind had passed away, I stumbled on this letter from lifelong library supporter Bradbury crediting his UCLA library workspace for inspiring him to crank out The Fireman in just nine days. Here’s a excerpt: