We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y). Our daughter was there for daily pre-K care but now we’re there mostly for the pool and gym rather than the Jewishly-oriented cultural and learning programs.
Big Change: New members with diverse cultural perspectives
There’s been a big change at the JCC over recent years, as the membership has grown to include many who are not Jewish. When the JCC needed to funded a major facilities redo a few years ago, the leadership decided to invite the larger (i.e. beyond Jewish) community to join—focusing on use of the athletic facilities—and made changes, such as opening on Shabbat, to support their wants.
Challenge: How to connect with new members without losing the base
Brilliant idea and it’s worked well, but I watched eagerly for the JCC to revise their core messages (shaped to a shared Jewish context) too.
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Nancy Schwartz on April 30, 2013 in Relevance Rules
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Tags:branding, message development, messaging, Nonprofit Communications, nonprofit marketing
Updated April 20
Now that the manhunt for the suspect in the Boston bombings is over, it’s time to reassess when and how to re-engage with your base. Listen to them, closely and carefully, and analyze what they want in the context of your organization’s goals, personality and voice
But most importantly—make sure you have people, processes and decision-making criteria in place to you can reassess your approach the moment things change in the next unexpected situation. More to come on that.
Please share your take, questions and/or how your org is moving forward now here.
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Nancy Schwartz on April 19, 2013 in Relevance Rules
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Guest blogger, Kerri Karvetski, owner of Company K Media, helps nonprofits communicate online.
How did nonprofits share the love on Valentine’s Day 2013? Let us count the ways.
But this superstar technique isn’t limited to Valentine’s Day. Get brainstorming now to connect your cause with days coming up—St. Patrick’s Day, April Fool’s Day and Earth Day. It’s a proven way to connect with supporters and move them to give, donate, volunteer or spread the word. Here’s how:
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Guest Blogger on February 22, 2013 in Relevance Rules
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Tags:friendraising, fundraising, Kerri Karvetski, Nonprofit Communications, nonprofit marketing, Social Media, valentine's campaign
Nothing is more important than communicating the right message to a specific target audience at the right place and time! This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide).
Marketer Dan Zarrella, creator of the illuminating infographic at left, says it well: It’s like when you’re at a noisy party and it’s hard to hear the person talking to you two feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets, emails, direct mail asks, blog posts, etc), your content can gain attention more easily. But…
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Nancy Schwartz on January 17, 2012 in Relevance Rules
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Timing is everything, and no organization hits that mark better than the 
Rest in peace, Ray Bradbury.
