THIS is what you need to do to connect with your people (supporters, prospects, partners, staff, leadership and volunteers all) and move them to take the actions you need.
Take newsjacking one step further—to integrate what’s going on inside of your peoples’ heads—as well as in the world around them and you, to focus your marketing messages, format, channel and delivery time. Here’s a great example…
Friday was tough here in the Northeast. The real blizzard was still en route but the pelting ice outside made outside play impossible. Every child I know was yearning for snow and, with school closed or cut to a half day, sick of being stuck inside. Ugh!
So when this tweet and the email below crossed my lens, I thought, “Wow, these folks really get me. And if they get me, I’m more interested in what they have to say.” (post continues below email)
Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. 
Dream your way to change—not by sleeping or hoping—but by acting to make it real, and motivating others to do the same!
