It’s still there, even this many years in. And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem.
Here’s Your Solution
Start by reviewing the Pew Foundation’s recent Social Media report (great summary here). Objective research is the most powerful tool you have to make your case (take that, “pressurizer”). Follow with these four steps to get the social media monkey off of your back: