Social Media

Donald_J__Trump___realDonaldTrump____TwitterThere’s so much to learn from the way others communicate, even if you don’t share perspectives. In fact, it can be easier to highlight and harvest high-impact marketing techniques when you’re on opposite sides of an issue or cause. Because we all want to do better than that guy!

There’s no better Twitter-er to learn from than Donald Trump, whose technique “allows millions of supporters to make his case for him,” reports The New York Times.

Put Trump’s Twitter tactics to work today for your organization. Here’s how:


Nancy Schwartz on October 6, 2015 in Social Media | 0 comments
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Flickr: Kevin Dooley Pressure. You feel it. I feel it. The pressure to generate social media miracles.

It’s still there, even this many years in. And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem.

Here’s Your Solution

Start by reviewing the Pew Foundation’s recent Social Media report (great summary here). Objective research is the most powerful tool you have to make your case (take that, “pressurizer”). Follow with these four steps to get the social media monkey off of your back:


Nancy Schwartz on January 27, 2015 in Social Media | 6 comments

Nonprofit on Facebook ROIGet ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below.

I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

There are two main reasons Facebook use is in question:


Nancy Schwartz on April 17, 2014 in Social Media | 23 comments
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Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition.

Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. However, they change the platform’s ways and rules at a million miles an hour, making it tough for us nonprofit marketers to use this important channel well to move our missions forward.

There’s no debate that Facebook is a productive platform on which to interact with supporters and build your base. But each change they make generates a lot more work for organizations like yours (our clients too!) to learn the latest and greatest techniques, and shift campaigns accordingly.

But one of Facebook’s recent changes is far worse than that—several months ago Facebook introduced promoted posts. I want you to understand what this is—a pay-to-play approach limiting the ability to reach Facebook fans on a regular basis to marketers who pay to promote their posts.

That’s going to cut many of your orgs out of the Facebook game altogether and put the rest of the sector at a significant disadvantage. But there’s something you can do about it!

Please join me in urging Facebook to introduce an ad grant program for nonprofits, so organizations like yours aren’t silenced by promoted posts. Sign this petition now

Thanks for joining me! I’ll keep you posted.


Nancy Schwartz on December 18, 2013 in Social Media | 0 comments
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Social Media Decision Guide

Nearly a decade after Facebook premiered, it’s become a juggernaut with more than a billion registered users. It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene.

There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how? It’s so tough to figure out the what, how and why of ambitious but realistic social media, especially because there’s so much “it depends” involved. But relief is here…

Idealware has just updated its no-charge Nonprofit Social Media Decision Guide to help you 1) determine realistic goals for your use of social media, and; 2) prioritize the channels most likely to generate the results you seek.


Nancy Schwartz on October 23, 2013 in Social Media | 0 comments
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john-haydon-headshotwebGuest blogger John Haydon  advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. What content works best, what time to publish updates and how to use sponsored stories are just a few of the topics discussed among nonprofit marketers.

But these issues are just symptoms of bigger challenges that we all need to better understand.


Guest Blogger on June 21, 2013 in Social Media | 1 comment
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john-haydon-headshotwebA big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Especially if these two endeavors are not well integrated. Note from Nancy: Your messages should be consistent across all channels!

To help make things easier, following are five ways you can integrate your organization’s email list with social media.


Guest Blogger on February 5, 2013 in Social Media | 0 comments
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Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map, an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement.

Even better, they’re offering a free copy to the first 5 of you who share your hopes for your social media work here.  20% discount on the Road Map to the Getting Attention community. Just use the discount code “Aha!” when you order here!

Nancy Schwartz on June 27, 2012 in Social Media | 29 comments
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(Watch author interview video: Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.)

There are two major paralysis points that detour orgs from putting social media tools to work most productively. Either you have:

  1. Been experimenting (sometimes for a few years at this point) with what you think are the right tools—with some successes and some flat lines—but haven’t integrated this work with the balance of your marketing or found a useful way to prioritize your focus and time; OR you have…
  2. A  social media plan  (goals, audiences, integration with other communications channels, content focus), have dabbled with a range of social media tools, but haven’t been able to put the right combo of tactics into play to support your plan.


Nancy Schwartz on May 22, 2012 in Social Media | 4 comments
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Take charge of your nonprofit’s Facebook future, right now.  If your organization uses Facebook to any degree beyond having a page with nothing on it, you have just 24 more days until your page is converted to the new timeline design. Here’s what you need to know and do to work these changes to your organization’s advantage:

Nancy Schwartz on March 6, 2012 in Social Media | 0 comments
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