Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.
As a program officer preparing a presentation for our board, I search for one answer: “What is the common thread in the successful video nonprofit storytelling projects this board has funded?” Some videos make an impact and some don’t.
Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs on getting successful (yet stress-free) as a nonprofit staffer.
Who cares what your nonprofit is doing to change the world? I don’t. I’m busy; I don’t have time to read about programs and services, how many people you’ve lifted out of poverty, or how many children you’ve taught to read.
And yet, the minute you put someone’s story in front of me, I’m hooked.
We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.
”The universe is made of stories, not of atoms,” said poet Muriel Rukeyser.
Just a year ago, Ruykeyser’s words proved to be transformational for the Findlay-Hancock County Community Foundation. As a program officer listening to a grantee report about a local man facing a terrible disease with amazing dignity, I felt called to capture this inspirational story using a medium that could convey its energy. Grantee interim reports are usually full of data, but this was different; this one had soul.
I was thrilled to be invited to judge this year’s TechSoup Digital Storytelling Challenge and even more thrilled to see how many powerful videos, and photos (both stills and slide decks/photo series) were submitted.
There’s so much potential in visual storytelling, but photos (single or series) and video are still not part of the daily communications toolkit for most of us. They should be—these formats have unequaled power to engage, be remembered and shared by your network.
Take a look at the winners of this year’s Challenge to get some great ideas of how you can put picture power to work. Pay special attention to the winning photo and photo series. Still photos carry a lot of power but are frequently overlooked with today’s focus on video…
Nonprofit Storytelling #1-9
I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP).
MMP supports and strengthens mentoring programs in Massachusetts and faces this marketing challenge common to every organization that doesn’t provide direct services:
Nonprofit Storytelling # 1-9
Stories are at the top of the format heap right now, because they work. Although they’ve been around forever (the Lascaux cave paintings in SW France are 17,000 years old), most of us still thrill to good stories on pages and screens.
Why We Respond to Stories
Stories help us make sense of a world that can be hard to understand. Lisa Cron, author of the wonderful Wired for Story
, clarifies that stories drive emotions and emotions drive decisions. We count on our emotions to help us break through the clutter of the 3,000 messages we’re bombarded with each day.
Here are two absolutely irresistible (and free) ways to build your storytelling and video skills.
1) Jump into the free training offered right now with the Tech Soup Digital Storytelling Challenge, and submit your video by April 30.
Ready to change the world with a story? So is TechSoup, which is dedicated to providing your nonprofit, library, or charity with the resources it needs to tell its story.
Participate in these no-charge interactive trainings (listed below) to learn valuable storytelling and production skills, then create your own story to enter the challenge by April 30.