Nonprofit Storytelling #1-8
I’m a sucker for stark contrast. It’s one of the best learning tools ever, and today I’m drawing on examples from Mass Mentoring Partnership (MMP).
MMP supports and strengthens mentoring programs in Massachusetts and faces this marketing challenge common to every organization that doesn’t provide direct services:
Nonprofit Storytelling # 1-7
Stories are at the top of the format heap right now, because they work. Although they’ve been around forever (the Lascaux cave paintings in SW France are 17,000 years old), most of us still thrill to good stories on pages and screens.
Why We Respond to Stories
Stories help us make sense of a world that can be hard to understand. Lisa Cron, author of the wonderful Wired for Story
, clarifies that stories drive emotions and emotions drive decisions. We count on our emotions to help us break through the clutter of the 3,000 messages we’re bombarded with each day.
Here are two absolutely irresistible (and free) ways to build your storytelling and video skills.
1) Jump into the free training offered right now with the Tech Soup Digital Storytelling Challenge, and submit your video by April 30.
Ready to change the world with a story? So is TechSoup, which is dedicated to providing your nonprofit, library, or charity with the resources it needs to tell its story.
Participate in these no-charge interactive trainings (listed below) to learn valuable storytelling and production skills, then create your own story to enter the challenge by April 30.
Q: Dear Nancy,
I’d love your advice on how to write effective photo captions. I’m starting work on our annual report, and want to make the photos and captions sing! But I can’t find much help online.
In this age of ever-shorter attention spans, grabbing the reader’s attention with a good caption (and good photo, of course) is all the more important. What captions work best?