Taglines

Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!

These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.

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Nancy Schwartz on November 14, 2012 in Taglines | 2 comments
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I think you’ll want to know about an email I received last week from the communications coordinator of a small, vibrant nonprofit based in San Francisco.

She was ramping up to develop new messages for her organization and, as part of that process, asked her colleagues to vote for the best taglines in the 2012 Getting Attention Nonprofit Tagline Awards. (http://www.surveymonkey.com/s/tagline-awards)

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Nancy Schwartz on September 25, 2012 in Taglines | 0 comments
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Learn how to strengthen your taglines for your organization, an advocacy or fundraising campaign, program or special event, or craft powerful ones if there are none in use!

Take 5 minutes right now to vote for the 2012 Getting Attention Nonprofit Tagline Award winners—Great Words Promoting Good Causes!

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Nancy Schwartz on September 13, 2012 in Taglines | 0 comments
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Great Words Promoting Good Causes!

Want to learn how to strengthen your nonprofit’s taglines for the organization, an advocacy or fundraising campaign, program or special event? Or craft powerful ones if there are none already in use?

Vote now for the winners of the 2012 Taggies — the 4th round of the Getting Attention Nonprofit Tagline Awards.

Nancy Schwartz on September 4, 2012 in Taglines | 1 comment
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48 hours. That’s how much time you have to enter the 2012 Nonprofit Tagline Awards before they close at COB, Wednesday, July 25.

I don’t want you to miss the deadline. Because here’s what happens when you take 180 seconds to enter your tagline(s):

  • You’re invited to join me in a free webinar on a game-changing skill: 4 Low-Cost, High-Impact Ways to Test Your Messages; and
  • You get access to the fully-updated Nonprofit Tagline Report and searchable Tagline Database of 6,500+ nonprofit taglines, two of the most useful messaging tools there are.
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Nancy Schwartz on July 23, 2012 in Taglines | 0 comments
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Now’s the time to join the Tagline Focus Project

Put a motivating, memorable tagline to work to extend your organization’s reach, increase donations and program participants, and attract volunteers. Join me to craft your tagline in just 8 weeks. Save $200 when you register by midnight, Thursday, June 28.

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Nancy Schwartz on June 26, 2012 in Taglines | 0 comments
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Great Words Promoting Good Causes

ENTER NOW
I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies)!

With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by Change.org—in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines. Enter one or all today!

As a bonus, every entrant will be invited to join me for a free webinar later this summer: Aha! Messages—4 Ways to Test Message Relevance.

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Nancy Schwartz on June 25, 2012 in Taglines | 1 comment
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So many of you have been asking that I wanted to let you know a.s.a.p.: The Nonprofit Tagline Awards (a.k.a. The Taggies) are coming back this summer. Great Words Promoting Good Causes!

This will be the fourth awards program, and I’m  thrilled about it: Because I believe strongly that  a strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.
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Nancy Schwartz on March 19, 2012 in Taglines | 0 comments
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I’m thrilled to launch the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether.

Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results. I’ve helped organizations like yours to solve this problem dozens of times.

You’ll finish the Tagline Focus Project with a polished, relevant tagline for your organization, plus key insights into your target audiences’ wants and values–so you can connect with them more effectively — and the messaging skills you need to create more strong messages for your organization and programs.

Learn more now. Seats are limited to a maximum of 10, and the program starts July 6.

Nancy Schwartz on May 23, 2011 in Taglines | 0 comments
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Your nonprofit’s message platform is the most powerful marketing tool you have, enabling you to connect with what’s important to your target audiences quickly and effectively. And your tagline is at the heart of your message platform, conveying the essence of the impact of your work, in eight words or less.

When you craft the right tagline, based on getting to know your network (current and prospective) and what’s they want then finding the sweet spot that matches what your organization wants, it’s powerful–Attention-grabbing, motivational and easy to remember and repeat.

UNCF introduced its tagline (A Mind is a Terrible Thing to Waste) decades ago, but it still stirs my heart and my mind!

“Aha” was my reaction when I saw this ad in The New York Times this morning. That’s an effective tagline does for your organization. This tagline is so on target, specific yet flexible, it will work for UNCF as long as the organization continues to focus on opening opportunities for higher education (or even, more broadly, personal development).

There’s huge potential for your organization to do better with your tagline. Just 18% of nonprofit organizations rate their taglines as effective.
Here’s a great place to start, available for your use at no charge….

1) All-New Tagline Databasewith organizational, program, fundraising campaign, and special event taglines:

  • Get ideas on ways to integrate a specific word or phrase into your tagline.
  • Be inspired and guided in shaping your organization’s messages by the taglines of organizations like yours.
  • Brainstorm on how to strengthen your program messaging by reviewing program taglines of other organizations.
  • Breakthrough your paralysis in naming (or re-naming) your organization by reviewing names of other organizations in your field.

2) 2011 Nonprofit Tagline Report
Your guide to high-impact taglines: 10 have-tos, 6 deadly sins–what not to do, what makes a winning tagline and more.

A strong tagline is a potent tool.

  • Don’t miss this incredible opportunity to strengthen your connection with your base, who have the power to  move your mission forward.
  • Make it easy for them to remember and repeat why their friends and family should donate, volunteer, advocate….for your organization.

Be inspired and guided by 4,800+ nonprofit taglines and the guide to making yours great: Get free access here!

Nancy Schwartz on April 11, 2011 in Taglines | 0 comments

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