Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!
These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.
I think you’ll want to know about an email I received last week from the communications coordinator of a small, vibrant nonprofit based in San Francisco.
She was ramping up to develop new messages for her organization and, as part of that process, asked her colleagues to vote for the best taglines in the 2012 Getting Attention Nonprofit Tagline Awards. (http://www.surveymonkey.com/s/tagline-awards)
Learn how to strengthen your taglines for your organization, an advocacy or fundraising campaign, program or special event, or craft powerful ones if there are none in use!
Take 5 minutes right now to vote for the 2012 Getting Attention Nonprofit Tagline Award winners—Great Words Promoting Good Causes!
48 hours. That’s how much time you have to enter the 2012 Nonprofit Tagline Awards before they close at COB, Wednesday, July 25.
I don’t want you to miss the deadline. Because here’s what happens when you take 180 seconds to enter your tagline(s):
Now’s the time to join the Tagline Focus Project…
ENTER NOW
I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies)!
With the introduction of a new awards category—Advocacy Campaign Taglines, sponsored by Change.org—in addition to the Organizational, Fundraising Campaign, Program/Product/Service Taglines categories, your organization can now enter up to five taglines. Enter one or all today!
As a bonus, every entrant will be invited to join me for a free webinar later this summer: Aha! Messages—4 Ways to Test Message Relevance.
So many of you have been asking that I wanted to let you know a.s.a.p.: The Nonprofit Tagline Awards (a.k.a. The Taggies) are coming back this summer. Great Words Promoting Good Causes!
This will be the fourth awards program, and I’m thrilled about it: Because I believe strongly that a strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.
READ MORE
I’m thrilled to launch the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether.
Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results. I’ve helped organizations like yours to solve this problem dozens of times.
You’ll finish the Tagline Focus Project with a polished, relevant tagline for your organization, plus key insights into your target audiences’ wants and values–so you can connect with them more effectively — and the messaging skills you need to create more strong messages for your organization and programs.
Learn more now. Seats are limited to a maximum of 10, and the program starts July 6.
Your nonprofit’s message platform is the most powerful marketing tool you have, enabling you to connect with what’s important to your target audiences quickly and effectively. And your tagline is at the heart of your message platform, conveying the essence of the impact of your work, in eight words or less.
When you craft the right tagline, based on getting to know your network (current and prospective) and what’s they want then finding the sweet spot that matches what your organization wants, it’s powerful–Attention-grabbing, motivational and easy to remember and repeat.
UNCF introduced its tagline (A Mind is a Terrible Thing to Waste) decades ago, but it still stirs my heart and my mind!
“Aha” was my reaction when I saw this ad in The New York Times this morning. That’s an effective tagline does for your organization. This tagline is so on target, specific yet flexible, it will work for UNCF as long as the organization continues to focus on opening opportunities for higher education (or even, more broadly, personal development).
1) All-New Tagline Database…with organizational, program, fundraising campaign, and special event taglines:
2) 2011 Nonprofit Tagline Report
Your guide to high-impact taglines: 10 have-tos, 6 deadly sins–what not to do, what makes a winning tagline and more.
A strong tagline is a potent tool.
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