Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits.
Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why. Instead of highlighting naturally dynamic stories about people, nonprofits tend to create videos about programs.
I call this The Program Trap.
Your organization’s job is to run your programs well. That’s why you care about the details of how they are run. But your audience is hungry for meaning, belonging and purpose. They want to be a part of something that matters.
Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits.
I’m on a mission to end bad nonprofit video. You know, the boring, long, put-you-to-sleep video about what the nonprofit does and not why, how or results. Nonprofits have too much on the line—and too many inspiring stories—for this. READ MORE
Lights. Camera. Action. But only through midnight today, Wednesday, March 28.
16 incredible videos have been selected as finalists for the 2012 DoGooder Nonprofit Video Awards. I was lucky enough to serve as a judge and tasked with selecting finalists, a great learning opportunity. READ MORE
These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year. The videos are creative, clever, informative, interesting, and above all – they are high impact. They videos exemplify how nonprofits can (and must) connect with the world and tell their stories with video. And you can do it too, no matter your budget!
Take the time right now to dig in by watching this year’s winning videos then draft an outline for your first (or next) video. It’s a powerful – and fun – medium!
Online video is one of the best ways to tell your nonprofit’s story. When done right, it can forge powerful connections between your organization and your supporters, but only when it stands out from the competition in three minutes or less.
Welcome back to guest blogger David Neff, of Lights.Action.Help., who’s going to guide you to nonprofit video success with possible cash prizes…
What’s the communications tool that’s going to make your nonprofit marketing campaign shine, online and off? Quick, what springs to mind?
Well I’m here to tell you that it should be video. If you are going to do one new thing in 2010 to move your org forward, it should be producing a video. And yes, as the creator and co-founder of my Lights. Camera. Help., I’m a little biased!
Lights. Camera. Help. is the first nonprofit focused on helping other nonprofits engage their bases and motivate them to act through film. We do this through our education programs, volunteer match programs, screenings and and our annual film festival. But I’m here today to share three tips to help you get your video up and running.
When you start to film. check out Creative Commons to find amazing work to build upon. Not everything you shoot needs to be video. Find some amazing photos and even music to mix in at no cost via Creative Commons.
When you’re ready to launch the video, check out the amazing YouTube Non Profit program. Think about it: featuring your video on the #2 search engine in the world would is a great place to start. Just be sure to review the program’s rules and restrictions on the types of videos they accept.
In the meantime check out the Lights. Camera. Help. Film Festival for a little inspiration. Our 2010 submission process is now open. There is no cost to submit a film (long or short format) and there are cash prizes for the top feature film, short film and PSA.
So if you know of powerful nonprofit video and film, urge those folks (or yourself) to submit them today.
Here’s more guidance on creating high-impact video for your org:
I immediately clicked on the email invite to to the latest in MoveOn.org‘s “you’re in the news” video video series. This one–on Glenn Beck’s attack strategies–is one of the best ever. For Facebook users, it’s integrated Facebook Connect to pull info and photos from your profile. Here’s the video.
Here’s why it works so well: As my mom told me when I was in 5th grade (part of her “teach the kids some etiquette” program), everyone loves to hear their own name. Soif you want to make someone feel good, or engage their interest, use their name in conversation.
You can imagine how many more points photos plus friends’ names gets, as incorporated in the video (privacy issues are another matter, for another day). It’s irresistible to share it via email as I was invited to do at the end of the video.
In addition, MoveOn makes it easy to share the video via social media platforms, serving up a one-click method to embed the video in your Facebook page and a few-click way to embed your video in a blog post.
Notes that those not on Facebook will get a different, somewhat less personalized experience. MoveOn.org is counting on most of its supporters being there and I feel fairly confident they’re right.
Online video, which has become a wildly popular communications channel in the past few years, is one of the best ways there is to tell your nonprofit’s story.
Video, when done right, can forge powerful connections between your organization’s work and your base that drive viewer action (to donate, join or volunteer). But, that’s possible only when your video stands out from the competition, in two minutes or less.
We were thrilled to finally have the chance to produce our first Getting Attention video, and learned that while it’s not as easy as it looks, it’s worth overcoming the natural challenges such a project presents.
Read the full article to learn from our mistakes so you can produce a video that drives the action that your organization needs!
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