Stuck on that membership renewal email series or the petition-signing campaign due to launch on Facebook last week? Ready to move from making mediocre messages to crafting content that connects quickly, and is repeated and acted on?
Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content: How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing. Whether you’re newish to the field, sick of the same old messages and methods, or obsessed with breaking into the all-star league, there is a way out of this message mess. Jeff provides the specific, concrete and frequently counterintuitive to-dos—and the kick in the patootie—we need.