Writing

Nonprofit WritingStuck on that membership renewal email series or the petition-signing campaign due to launch on Facebook last week? Ready to move from making mediocre messages to crafting content that connects quickly, and is repeated and acted on?

Then learn and laugh as you gobble your way through Jeff Brooks’ new guide to writing great nonprofit content:  How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing. Whether you’re newish to the field, sick of the same old messages and methods, or obsessed with breaking into the all-star league, there is a way out of this message mess. Jeff provides the specific, concrete and frequently counterintuitive to-dos—and the kick in the patootie—we need.

READ MORE

Nancy Schwartz on January 28, 2016 in Writing | 0 comments
Tags:, , , , , ,

“When the new antenna went live at New Year’s, you’d swear that Dizzy Gillespie was in your living room.”

I can easily visualize this scene, and hear it too. Can’t you?

This is an excerpt from a fundraising letter I received recently from WBGO (the premier jazz radio station in the NY metro area), referring to the value for listeners of the station’s huge new $2 million antenna.

READ MORE

Nancy Schwartz on October 1, 2012 in Writing | 2 comments
Tags:, , , , , ,

Relationships are built person-to-person, not person-to-organization. So put your people forward! Pithy, punchy staff bios–with photos–to introduce prospects to your organization at a personal, emotional level, motivating them to dig more deeply into the details of what your nonprofit has to offer or how they can get involved.

Here are some well-tested guidelines for crafting bios that will help audiences connect with your organization: (Read the full article for a more in-depth guide to crafting compelling nonprofit staff bios.)     READ MORE

Nancy Schwartz on December 7, 2011 in Writing | 2 comments
Tags:, , , , ,

Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.

Sometimes it just makes sense to hire a professional. I don’t cut my own hair, prescribe my own medications or tile my own shower; when I was offered a book deal several years ago, my agent stepped in to negotiate, and my attorney reviewed the contract. Similar logic applies when it comes to crafting press releases, campaign letters, annual reports, web content and other communications for your nonprofit.

It’s time to hire a writing professional when… READ MORE

Guest Blogger on October 27, 2011 in Writing | 1 comment
Tags:,

I’m pleased to welcome back guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim also writes for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and is author of Surviving a Borderline Parent.

As a writer, I hear these complaints all time: “I never know where to start”; “I don’t know what to say”; or “I know what I want to say, but I can’t seem to find the right words.”
READ MORE

Guest Blogger on August 11, 2011 in Writing | 2 comments
Tags:, , ,

<< Back to Main