Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around?
You can get it all with Jeff Brooks’ Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing. You’ll learn and laugh as you gobble your way through this guide to writing good—then great—messages that spur the actions you need.
Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.
Sometimes it just makes sense to hire a professional. I don’t cut my own hair, prescribe my own medications or tile my own shower; when I was offered a book deal several years ago, my agent stepped in to negotiate, and my attorney reviewed the contract. Similar logic applies when it comes to crafting press releases, campaign letters, annual reports, web content and other communications for your nonprofit.
It’s time to hire a writing professional when… READ MORE