Welcome! You now have access to more than 5,900 fully-searchable taglines that have been entered in the Getting Attention Nonprofit Tagline Awards program since 2008.

Dive in to put these taglines to work to develop powerful messaging for your organization, program or campaign. Here are some powerful ways to use the database:

• Get ideas on ways to integrate a specific word or phrase into your tagline. Use the Search tool to find all taglines that incorporate it.
• Be inspired and guided in shaping your organization's messages by the taglines of organizations like yours. Select the relevant Category view—be it Education or Human Services—to scan them.
• Brainstorm on how to strengthen your program messaging by reviewing program taglines of other organizations via the Program tagline view. If you want to review only the program taglines for organizations like yours, use the Search tool to select Program taglines and the relevant organizational category.
• Breakthrough your paralysis in naming (or re-naming) your organization by reviewing names of other organizations in your field. Use the Search tool to select Organizational taglines and the relevant organizational category. If you're considering including a particular word or phrase, enter those Organizational name keywords to see how they're used by others.

Don’t forget to download the Nonprofit Tagline Report, which complements the database with guidance on crafting taglines that connect, and are easy to remember and repeat.