Last week I had the joy of participating in #12NTC (the 2012 NTEN—Nonprofit Technology Network—Conference), with so many incredible peers in the nonprofit sector. I learned a ton, from one-to-one conversations and from the formal sessions, and will be sharing those insights and guidance out with you over the weeks to come.
Four storytelling superstars and I jointly presented Say It in Pixels: Visual Storytelling in the 21st Century (12NTCSIIP). Cara Jones of Storytellers for Good and I kicked off with some must-dos for every successful story, narrative or visual:
I’m thrilled to be back at NTC (the Nonprofit Technology Conference, this year in San Francisco). It’s a fantastic learning opportunity, both formally via the many sessions and informally (my fav) through hallway conversations and over cups of coffee.
If you’re here, I hope you’ll join me at these two sessions. If you’re not, I’ll be reporting out on these and other sessions this week and next!
Video, infographics, still photography, and even a t-shirt or cap featuring your call to action are all examples of visual media nonprofits are using to tell stories in powerful ways! When executed well, they cut through the clutter and leave a mental image that resonates and is remembered. Take this:
I had several meetings in the city (New York City, that is) yesterday, and was astonished to walk up to this compelling infographic on the side of a bus shelter. Wowza! BoostUp, an organization that promotes the impact of mentoring and engage potential mentors, uses the Empire State Building, one of the iconic NYC images, to illustrate it’s point). And because they’re conveying magnitude, it’s an ideal image—especially when used giant-sized like this.