The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you.
Today I’ve added my ideas to those from experts Rohit Bhargava, Katya Andresen and Marketing Profs.
Next I’ll synthesize all trends in one place, and recommend three significant but doable changes you must make to boost relationships and responses this year. Subscribe here to get that email!
1) Social media continues to gain influence. Your use of social media is officially a must in 2013, no longer an option. It’s where most of your prospects and supporters spend their digital time, so you have to be there too.
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Nancy Schwartz on January 7, 2013 in Strategy
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Tags:2013 nonprofit marketing, nonprofit branding, Nonprofit Communications, nonprofit marketing, trends
Trends: Part One
The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered on the core must-do for 2013: Know your supporter, and connect with her wants, interests and habits as they intersect with your org’s value or impact. Not brand new but more important than ever, and now we all have the tools to do it better.
Today, I’m sharing out predictions on activities, challenges and hopes from nonprofit marketers like you. Here are some key findings, and and what you should do about each:
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Nancy Schwartz on December 20, 2012 in Strategy
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1 comment
Tags:2013 nonprofit marketing, marketing trends, Nonprofit Communications, nonprofit marketing
