The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you.
Today I’ve added my ideas to those from experts Rohit Bhargava, Katya Andresen and Marketing Profs.
Next I’ll synthesize all trends in one place, and recommend three significant but doable changes you must make to boost relationships and responses this year. Subscribe here to get that email!
1) Social media continues to gain influence. Your use of social media is officially a must in 2013, no longer an option. It’s where most of your prospects and supporters spend their digital time, so you have to be there too.
Trends: Part One
The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered on the core must-do for 2013: Know your supporter, and connect with her wants, interests and habits as they intersect with your org’s value or impact. Not brand new but more important than ever, and now we all have the tools to do it better.
Today, I’m sharing out predictions on activities, challenges and hopes from nonprofit marketers like you. Here are some key findings, and and what you should do about each:
Trends Part 2
Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days. But make sure you’re working from the latest in practice-based marketing research.
I have an annual ritual of digesting annual marketing trends and predictions to translate them to nonprofit relevance and share out with you.
Today I’m looking at HubSpot’s 20 Marketing Trends & Predictions for 2013 & Beyond. These predictions aren’t likely to surprise you, but they are must-dos for your 2013 marketing success:
Prediction #1: Know Thy Supporters Becomes Your Mantra