Your response to findings from our Nonprofit Messages Survey highlights your desire for messages that connect quickly and strongly with the people whose help you want and how few of your organizations have those messages in place. This is a huge opportunity to improve your connection with your base, and one that’s absolutely doable by organizations of every size.
Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours—taglines for your advocacy and fundraising campaigns, and your special events.
Get this: Just 33% of nonprofits with advocacy initiatives in place have used a tagline for one or more of their advocacy campaigns (see chart). That means 67% of advocacy campaigns (probably more, because respondent organizations may have used an advocacy campaign tagline just once) have a clear path to stronger results.