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Imagine this—What you say and when you say it are completely OUT OF YOUR CONTROL for a full 24 hours.

#surrenderyoursay

That’s what Surrender Your Say participants experienced via this imaginative campaign from Tourette Syndrome Foundation of Canada (TSFC). TSFC launched this out-of-the-box Twitter takeover to boost gut-level understanding of what having the disorder is like, specifically that it’s more complex than the popular misconception of a disease that causes people to swear uncontrollably (which affects less than 10% of those with Tourette Syndrome (TS)).

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Nancy Schwartz on June 27, 2013 in Advocacy | 2 comments
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