Now’s the time to join the Tagline Focus Project…
Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event. It’ll help you connect quickly to increase donations and other desired actions.
I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC) as part of the ramp up to a big organizational anniversary.
These folks do an incredible job with few staff members and a tight budget, even as the scope of their work grows to encompass a larger region and a broader range of environmental health issues. So when EHC’s communications director asked me how to make the most of the messaging, I recommended that he train his colleagues and leadership to be effective messengers.
Your organization too can benefit hugely by pioneering an all-org message team. Here’s why that’s so important…
Now’s the time to join the Tagline Focus Project…
Our just-completed Nonprofit Messages Survey of more than 1,500 nonprofit leaders reveals that most organizations fail to connect quickly and strongly with the people whose help they need.
Get this: 76% of nonprofit marketers and fundraisers like you say their key messages are irrelevant to the people who need to hear them to be motivated or reminded to act. These messages generate a ‘so what, who cares’ rather than an Aha!
Poor messages hold you back from the change you seek! That’s a serious—but fixable—problem, and the survey findings carve a clear path to boosting connection and action!
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