Aha! messages

Now’s the time to join the Tagline Focus Project
Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event.  It’ll help you connect quickly to increase donations and other desired actions.

READ MORE

Nancy Schwartz on April 23, 2013 in Professional Development | 0 comments
Tags:, , , , ,

I recently delivered a new message platform (tagline, positioning statement, talking points, elevator pitch outline) to the team at the Environmental Health Coalition (EHC) as part of the ramp up to a big organizational anniversary.

These folks do an incredible job with few staff members and a tight budget, even as the scope of their work grows to encompass a larger region and a broader range of environmental health issues. So when EHC’s communications director asked me how to make the most of the messaging, I recommended that he train his colleagues and leadership to be effective messengers.

Your organization too can benefit hugely by pioneering an all-org message team. Here’s why that’s so important…

READ MORE

Nancy Schwartz on July 10, 2012 in Branding and Messages | 0 comments
Tags:, , , , ,

Now’s the time to join the Tagline Focus Project

Put a motivating, memorable tagline to work to extend your organization’s reach, increase donations and program participants, and attract volunteers. Join me to craft your tagline in just 8 weeks. Save $200 when you register by midnight, Thursday, June 28.

READ MORE

Nancy Schwartz on June 26, 2012 in Taglines | 0 comments
Tags:, , , , ,

Our just-completed Nonprofit Messages Survey of more than 1,500 nonprofit leaders reveals that most organizations fail to connect quickly and strongly with the people whose help they need.

Get this: 76% of  nonprofit marketers and fundraisers like you say their key messages are irrelevant to the people who need to hear them to be motivated or reminded to act. These messages generate a ‘so what, who cares’ rather than an Aha!

Poor messages hold you back from the change you seek! That’s a serious—but fixable—problem, and the survey findings carve a clear path to boosting connection and action!
READ MORE

Nancy Schwartz on June 20, 2012 in Branding and Messages | 2 comments
Tags:,

<< Back to Main