My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. Today, I’d like to share one of the greatest challenges—Many smaller organizations, like mine, don’t have an explicit, documented process for creative workflow.
Perhaps these organizations’ smaller staff size creates the illusion that a process is not needed. I’m not sure. But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. Here’s how to put a creative brief to work:
Have marketing naysayers among your colleagues or leadership? Take these quick steps to open their hearts, eyes and minds. It’s the best way to motivate their interest and participation in marketing via sharing critical insights on supporters and competitors, and learning to be effective messengers:
Our guest blogger Amanda Aldrich is Regional Communications Specialist with the American Red Cross of Northwest Ohio. Her experience as a volunteer, board member, executive director and regular-old-employee shape the opinions she shares here, which do not represent those of the American Red Cross.
I’m always moving a million miles an hour, and I know it’s likely the same for you. When you’re flying, it’s all too easy to forget the little things that help keep us afloat as we’re running from one meeting to the next. But it’s vital to keep your team (and others) in the loop.
I’m sure you’re thinking, “One more email to read? No thanks!” Seriously though – keeping your team, other colleagues, volunteers, and board members abreast of your activities pays off in the long run. READ MORE