Guest blogger Karen Petersen is Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology in Huntsville, Ala.
In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers.
In fundraising, we are all storytellers!
To tell the best stories, we need to find convincing characters who can provide passionate and powerful quotes. As Nancy has said in previous posts, “testimonials provide credibility.”
You may automatically reach out to external donors for your organization’s testimonials. However, you may be surprised by the storytellers you can find in the cube, office or even lab next door.