As the VP of Communications and Marketing at the Case Foundation, guest blogger Allie Burns is charged with spreading the word about the Foundation’s great work with the ultimate goal of mobilizing more people to make giving a part of their everyday lives.
Earlier this summer, we at the Case Foundation officially declared our intention to Be Fearless in our efforts to drive social change—with the hope that the philanthropic and nonprofit sectors would join us in a dialogue about how we can all embrace more experimentation and risk-taking, set bigger goals, and be more transparent about admitting and sharing lessons from failure.
As nonprofit marketers, we are often the voice of our organizations, giving us a unique opportunity to lead the way in pushing our colleagues into adopting a fearless mindset. So how can we Be Fearless in our roles? Let’s frame it in the context of our five key elements of a fearless approach: