amy sample ward

Thanks to co-guest-bloggers Amy Sample Ward and Allyson Kapin. Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Amy is the Membership Director for NTEN and blogs for Stanford Social Innovation Review.

Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. In the just-released Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community, Allyson Kapin and Amy Sample Ward guide nonprofit staffers through developing and powerful integrated approaches to asking for money, time or support.

To start, Amy and Allyson recommend you take these four simple steps to ensure your next multichannel campaign generates the most attention (and action) possible:

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Nancy Schwartz on May 22, 2013 in Strategy | 0 comments
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“Make a gift today and I’ll double it.”

That’s the “gotta open this one” subject line of the email I received recently from Michael Stein, nonprofit tech consultant and dealware board president.

Seems Stein and his fellow Idealware board members are putting their money where their mouths are, offering to double any contributions made by year end. I love it.

I assume the email was sent to the Idealware email list (I’m on it) but I urge Michael and friends to hit up their own contacts as well. We know that friends and family are a huge influence on giving and this is a great way to make the ask.

How about turning the matching gifts concept completely on its ear, empowering your supporters even more broadly (staff, board members, individual donors, volunteers) to execute their own matching gift campaigns? Anyone doing so?

P.S. Here’s another great way to help your supporters fundraise: Show them how Facebook makes it easy for them to create a Facebook cause page, asking for birthday gifts for your organization. Here’s how nonprofit tech blogger Amy Sample Ward did it. Hat tip to Beth Kanter.

P. P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on December 18, 2008 in Case Studies, Fundraising: Innovations & Research, Nonprofit Communications | 1 comment
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