Awards

TechSoup Digital StorytellingHere are two absolutely irresistible (and free) ways to build your storytelling and video skills.

1) Jump into the free training offered right now with the Tech Soup Digital Storytelling Challenge, and submit your video by April 30.

Ready to change the world with a story? So is TechSoup, which is dedicated to providing your nonprofit, library, or charity with the resources it needs to tell its story.

Participate in these no-charge interactive trainings (listed below) to learn valuable storytelling and production skills, then create your own story to enter the challenge by April 30.
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Nancy Schwartz on April 5, 2013 in storytelling | 3 comments
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Congratulations to the
2012 Getting Attention Nonprofit Tagline Award Winners!

These 18 winners, reviewed in this brief video, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. And the finalists were drawn from the 1,400 nonprofit taglines entered.

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Nancy Schwartz on November 14, 2012 in Taglines | 2 comments
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Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards.

These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year. The videos are creative, clever, informative, interesting, and above all – they are high impact. They videos exemplify how nonprofits can (and must) connect with the world and tell their stories with video. And you can do it too, no matter your budget!

Take the time right now to dig in by watching this year’s winning videos then draft an outline for your first (or next) video. It’s a powerful – and fun – medium!

Here is clear, how-to guidance on creating your video!

Please share your recommendations on video creation dos and don’ts here. Jumping in can be so daunting for the newbie!

Nancy Schwartz on April 5, 2011 in Video | 2 comments
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2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo.

Congrats to the organizations behind the winning taglines, reviewed in this brief video. The taglines were selected by more than 6,100 voters from 70 finalists, identified by our expert panel of judges.

The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development). All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact.

These winning taglines are terrific ingredients in your own branding and marketing brainstorming, and I’ll be sharing the stories behind them in the weeks to come.

Register now for free access to the 2011 Nonprofit Tagline Report and the All-New Online Tagline Database. The report and database, to be released in late fall 2010, feature more on the winning taglines plus:

  • The 10 Have-Tos for Successful Taglines
  • The 7 Deadly Sins – Examples of what not to do.
  • Searchable Access to more than 4,800 Nonprofit Tagline Examples for use in tagline brainstorming.

Don’t miss this vital and free nonprofit marketing resource – register now.

NOTE: Getting Attention e-news subscribers will automatically receive the report and database access.

P.S. Thanks so much to our generous sponsor, See3, for producing the winners video for us. The See3 team is an absolute pleasure to work with.

Nancy Schwartz on October 21, 2010 in Taglines | 2 comments
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Leadership support nonprofit marketingI have some exciting news to share -

I’ll be holding a special, free webinar for all organizations that enter the 2010 Nonprofit Tagline Awards Program.

Here’s why:  You’ve told me time and time again how much marketing work you want and need to do to advance your organization’s mission. But frequently meet a roadblock in convincing your leadership (and sometimes colleagues too) of the value (a.k.a. ROI) of investing in key marketing projects.

Building understanding is first step to building support and this webinar will walk you through, step-by-step, how to build leadership understanding and support.

You’ll leave with a clear sense of what it takes, examples of what works and doesn’t work and a comprehensive checklist to work from in your initial “building awareness and support” campaign and on an ongoing basis.

Trust me. When your leadership feels like part of your marketing team – rather than like outsiders – you’ll be much more likely to get the support and budget you need to execute the marketing campaigns you know will make the greatest impact. You’re the marketing expert but leadership support is a key to success.

So, don’t waste a minute. Enter today - The 2010 Getting Attention Nonprofit Tagline Awards (a.k.a. The Taggies) close on July 28! Please enter today. And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or and special event taglines, in addition to your organizational tagline.

When you do, your name will be placed on the invite list for the webinar, to be held mid-fall.

P.S. Learn more about building leadership support for critical nonprofit marketing projects:

Building Internal Support for Communications

How to Defend Your Marketing Budget, Even in Tough Times

Why Communications Advocacy Should Remain #1 on Your To-Do List

Nancy Schwartz on July 19, 2010 in Leadership, Taglines | 0 comments
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Just 1 Day Left to Vote for the Next Great Nonprofit Tagline

Vote now (but once only, thanks to all of you who have already done so) for the 2009 Getting Attention Nonprofit Tagline Awards. Polls close Wed., 9/30 at midnight.

Voting will:

  • Sharpen your understanding of what works in nonprofit communications.
  • Inform and inspire your organization's messaging.
  • Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.

The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best.

More than 4,000 of your peers have voted already. Here's what some of them have to say:

  • "Great examples of the struggle to create taglines with meaning."
  • "By voting, I learned how to make our tagline better."
  • "Thank you for doing this. Helping non-profit boards understand
    the power of marketing is difficult.  When you have excellence to point
    to, it helps!"

Vote now! Less than 48 hours left to do so.

P.S. Thanks again to those of you who have already voted! Only one vote please.

Nancy Schwartz on September 29, 2009 in Awards, Branding and Messages, Nonprofit Communications, Taglines | 0 comments
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Spot the Next Great Nonprofit TaglineVote now (but once only) for the 2009 Getting Attention Nonprofit Tagline Awards. Voting will:

  • Sharpen your understanding of what works and what doesn't communications-wise.
  • Inform and inspire your organization's messaging.
  • Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.

The 60 finalists were selected from over 1,700 tagline entries. Now it's *your* turn to choose the best.

More than 3,000 of your peers have voted already. Here's what some of them have to say:

  • "Great examples of the struggle to create taglines with meaning."
  • "By voting, I learned how to make our tagline better."
  • "Thank you for doing this. Helping non-profit boards understand the power of marketing is difficult. When you have excellence to point to, it helps!"

Polls close midnight, Wednesday, September 30th.

Vote now!
     http://is.gd/2NQBi

P.S. Thanks so much to those of you who have already voted! Only one vote please.

Nancy Schwartz on September 17, 2009 in Awards, Branding and Messages, Nonprofit Communications, Special Opportunities, Taglines | 1 comment
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Focus on What Your Org is Working Toward, Not Against, and Other Key Reminders I got a bonus! I'm finding many of the comments submitted by voters in the 2009 Getting Attention Nonprofit Tagline Awards to be incredibly useful, and wanted to share a couple of them with you. Here are two of the best reminders:

1) Educate your colleagues and board about communications. Don't assume they know what you do. It's likely that they have as little understanding of the intricacies of planning, decision-making, implementation and tracking as you have of their areas of expertise.

One voter plans to "use selected finalist taglines as examples of excellence for our board members."

2) Focus on what your organization is working for, not what it's working against. If you focus on what you're fighting, you simply bring more attention to it. When you feature what you're working toward, you establish a sense of process and progress that is clear and inspiring!

Flickr: Amanky

BTW, thanks for your votes and comments. Keep them coming and I'll share your thoughts here. And if you haven't already voted, please vote today. Polls close midnight, Wednesday, September 30th.

Nancy Schwartz on September 15, 2009 in Awards, Nonprofit Communications, Strategy, Taglines | 0 comments
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Next Steps -- 2009 Nonprofit Tagline AwardsThanks again to all of your who have helped me with the tagline awards — by spreading the word, entering your tagline or just sharing your enthusiasm with me! You're the heart of this program.

I've received lots of "what's next" queries in the last week, and wanted to update you on next steps:

  1. The Getting Attention team is now reviewing the 1,700+ tagline entries by category, and selecting finalists according to the criteria established in the Nonprofit Tagline Report.
  2. Finalists will be announced in early September.
  3. You'll be asked to vote for the winning taglines in each of the 13 entry categories. Voting will remain open throughout September.
  4. Winners of the 2009 tagline awards will be announced in October.
  5. The updated 2009 Nonprofit Tagline Report, featuring 2009 winners and finalists and a database of 2,500 nonprofit taglines, will be published in late fall 2009. 

BTW, all Getting Attention e-update subscribers, and 2009 award entrants, will receive the Report automatically, at no charge. If you want to make sure you get the report, subscribe today to Getting Attention e-updates.

Nancy Schwartz on August 6, 2009 in Awards, Branding and Messages, Nonprofit Communications, Taglines | 0 comments
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